Green Human Resource Management and Green Employee Purchase Behavior: Research and Relationships

Chia-Hao Wu ； Chun-Shuo Chen

《The 2nd China-ASEAN International Conference 2020 & The 2nd International Conference on Tourism, Business, & Social Sciences 2020:Insight to China and ASEAN's Wellness, Tourism, & Innovation》 2020 (2020/04) Pp. 33-42

https://doi.org/10.6947/caicictbs.202004.0004

摘要

This study explores the impact of so-called green human resource management on employees' green consumption behavior. The research analyzed data based on recycling questionnaires given to staff from a technology company. Using five hypotheses developed from the literature, the results confirm that Green human resource management practices positively affect employees' green consumption behaviors. Green human resource management practices are also positively correlated with employees' green behaviors. In turn, these green behaviors are positively correlated with green consumption behaviors. The results show that employees who are more environmentally-conscious are more likely to show green behaviors. Environmental awareness plays a positive role in regulating the green behavior of employees and green consumption behavior. The study provides a reference value and practical applications for the scope of future green human resource management research.

關鍵字

Green Human Resource Management ； Employees' Green Workplace Behavior ； Employees' Green Consumption Behavior ； Environmental Awareness