COVID-19 對全球企業級軟體即服務(SaaS)產業的影響 - 以台灣市場為例

Impact of COVID-19 on B2B SaaS Industry in the Global Market - A Case Study of Taiwan Market

李俊賢(Chun-Hsien Lee)

指導教授 ： 謝源弘

共同指導教授 ： 孔令傑(Ling-Chieh Kung)

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2021年)

https://doi.org/10.6342/NTU202100411

摘要

Software-as-a-Service (SaaS) is already everywhere due to many characteristics of SaaS bring value to enterprises. In this thesis, the features of adopting SaaS application versus onpremises software will be discussed. In addition, the uncertainty caused by COVID-19 also catalyze the market growth of SaaS application. There are four characteristics of SaaS reinforce the market growth is discussed in the thesis.
In addition, the working style and life style changes a lot because of COVID-19. People spend more time at home results in the remote working and stay-at-home economy. Employees require business tools to help them have high working efficiency. Stay-at-home working style brings new requirement for enterprise to run new business model. This thesis has discussed some use scenarios for both style and conclude six SaaS application trends for the new reality.
The business response to SaaS application in Taiwan market are collected by survey. The respondents provide the observations about business requirement and the priority which are expected to be enhanced by adopting software solutions. Top two ranked business requirement are broken down into stage of opportunity for SaaS providers.
Even the market demand for SaaS solution is getting stronger, there are four main limitations of SaaS application and the limitation of this thesis are discussed. The conclusion about the next decade of SaaS market will also be provided.

關鍵字

軟體即服務 ； 企業級軟體即服務

並列摘要

Software-as-a-Service (SaaS) is already everywhere due to many characteristics of SaaS bring value to enterprises. In this thesis, the features of adopting SaaS application versus onpremises software will be discussed. In addition, the uncertainty caused by COVID-19 also catalyze the market growth of SaaS application. There are four characteristics of SaaS reinforce the market growth is discussed in the thesis.
In addition, the working style and life style changes a lot because of COVID-19. People spend more time at home results in the remote working and stay-at-home economy. Employees require business tools to help them have high working efficiency. Stay-at-home working style brings new requirement for enterprise to run new business model. This thesis has discussed some use scenarios for both style and conclude six SaaS application trends for the new reality.
The business response to SaaS application in Taiwan market are collected by survey. The respondents provide the observations about business requirement and the priority which are expected to be enhanced by adopting software solutions. Top two ranked business requirement are broken down into stage of opportunity for SaaS providers.
Even the market demand for SaaS solution is getting stronger, there are four main limitations of SaaS application and the limitation of this thesis are discussed. The conclusion about the next decade of SaaS market will also be provided.

並列關鍵字

SaaS ； Software-as-a-service ； Salesforce ； COVID-19

參考文獻

[1] Gartner, 9 Future of Work Trends Post-COVID-19, 2020

[2] Gartner, 6 Trends on the Gartner Hype Cycle for the Digital Workplace, 2020

[3] The BVP NASDAQ Emerging Cloud, https://www.bvp.com/bvp-nasdaq-emergingcloud-index

[4] European Centre for Disease Prevention and Control https://www.ecdc.europa.eu/en/geographical-distribution-2019-ncov-cases

[5] Gartner worldwide SaaS market revenue projection, July, 2020 https://www.gartner.com/en/newsroom/press-releases/2020-07-23-gartner-forecastsworldwide-public-cloud-revenue-to-grow-6point3-percent-in-2020