校園閒置空間活化再造的效益評估 ——平溪國小東勢分校再利用之生態教育園區

The Benefit Evaluation of the Redevelopment on Deserted Campus Space:The Case of Ecological Education Park in Dongshi Branch of Pingxi Elementary School

馬寶全(Bow-Chung Mar)

指導教授 ： 吳珮瑛

國立臺灣大學/生物資源暨農學院/農業經濟學研究所/碩士(2020年)

https://doi.org/10.6342/NTU202002622

摘要

因少子化日趨嚴重加上偏鄉人口外流，即便有如森林小學般夢幻的國小，恐怕將來也會面臨廢校的命運，心想好可惜的同時，一個如何善加利用「閒置空間」的概念於是浮現腦海。近30年來全國因裁併校而廢校的共有147校，閒置校舍的問題不斷浮出檯面，也造成土地資源的浪費。因此，閒置的校園空間如何活化再利用便成為重要的議題，本文針對平溪國小東勢分校閒置校園活化再利用之生態教育園區進行效益評估：利用聯合分析法、願付價值函數及Probit統計模型來評估校園閒置空間活化再造的效益。
研究的方法是藉由分析個案找出消費者的最佳休閒活動組合，及對各屬性活動喜好的相對重視程度，提供以遊客需求為服務的「客製化」活動組合行程規劃，然後從校園閒置空間已活化再利用的案例中所得到效益評估的結果，提出政策的建議，例如：資源調整配置，或是經由消費者之偏好需求，進而規劃符合遊客需求效用的活動組合行程。
從392份有效問卷調查統計出遊客最偏好的活動組合是題組1方案1，其活動組合包括：有導覽的賞螢活動，無導覽的古道健行活動，有教練的溯溪體驗活動及65%在地食材搭配35%外地食材的風味餐、苔蘚DIY設計活動。另對生態教育活動屬性進行估算的結果得知，遊客對各活動屬性邊際願付價值的高低結果，邊際願付價值最高的是溯溪體驗活動，其次為賞螢活動，第三是苔蘚DIY活動，第四是在地風味餐體驗；邊際願付價值最低的是古道健行活動。經由估算：園區的年收入效益介於15萬8千元至1百34萬元之間，而園區歷年13年的總收入效益介於約2.06百萬元至17.4百萬元之間。可看出園區活化再造之成果，經估算後已有良好之效益。

關鍵詞：閒置空間、效益評估、聯合分析法、Probit統計模型、客製化、邊際願付價值

關鍵字

閒置空間 ； 效益評估 ； 聯合分析法 ； Probit統計模型 ； 客製化 ； 邊際願付價值

並列摘要

Due to the increasing declining birthrate and the outflow of rural population, even if there is a dreamy elementary school like Forest Primary School, I am afraid in the future, it will also face the fate of being abandoned. That's a bummer, a concept of “The Redevelopment on Deserted Campus Spaces＂then comes to my mind.In the past 30 years, 147 schools have been abolished due to the merger of schools. The problem of idle school buildings has continuously surfaced, which has also caused waste of land resources. Therefore, how to redevelop the deserted campus becomes an important issue. This article evaluates the benefits of the ecological education park for the activation and reuse of deserted campus spaces at Pingxi Elementary School Dongshi Branch: applying conjoint analysis, willingness-to-pay value function and Probit statistical model to evaluate the benefits of the redevelopment on deserted campus spaces.
The research method is to find the best combination of leisure activities for consumers by analyzing the cases, and the relative importance of the activities of each attribute, to provide itinerary planning of “customized＂activity combinations that serve the needs of tourists, and then from the results of the benefit evaluation propose policy ecommendations, such as: resource adjustment and allocation, or through the consumer's preference needs, and then plan the activity combination itinerary that meets the needs of tourists.
According to 392 valid questionnaires, the most preferred activity combination of tourists is question group 1 option 1. The activity combination includes: guided firefly tour, unguided hiking tour, sawanobori with coach, 65% local cuisine, DIY moss design.In addition, the results of the estimation of the attributes of ecological education activities show that The highest tourists'marginal willingness to pay for each activity attribute is the sawanobori tour, followed by the firefly tour, and the third is the DIY moss design. The fourth is the local cuisine; the one with the lowest marginal value is the hiking tour.According to estimates: the park's annual income benefit ranges from NTD 158,000 to NTD 1.34 million, while the park's total revenue benefit for the past 13 years ranges from approximately NTD 2.06 million to NTD 17.4 million. It can be seen that the results of the reactivationof the park have been estimated to have good It can be seen that the results of the reactivation of the park have been estimated to have good benefits.

Key words: deserted spaces, benefit evaluation, conjoint analysis method, Probit statistical model, customization, marginal willingness-to-pay value

並列關鍵字

deserted spaces ； benefit evaluation ； conjoint analysis method ； Probit statistical model ； customization ； marginal willingness-to-pay value

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