純味小舖保健品事業計畫

Pure Hut Health Supplement Business Plan

王思雅(Szu-Ya Wang)

指導教授 ： 林修葳

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2017年)

https://doi.org/10.6342/NTU201703015

摘要

純味小舖是一間以銷售健康保健食品為目的的公司，其目標是以合理價格供應經實驗證明具有保健功效的產品給消費者，並提供健康營養諮詢的服務。營運的主要強項在於其搜尋原料的能力及產品配方開發的能力，並結合與機能性原料供應商及OEM代工廠，合作開發並供應符合各年齡層的保健食品。此外，除了以一般傳統通路旗艦店及電子商務做銷售，純味小舖另外開發出以主動接觸客戶的方式，用雙贏的概念與企業組織及養老院合作銷售產品。公司的目標是要成為眾所皆知的一站式健康解決方案供應者。

關鍵字

保健食品 ； 健康 ； 營養 ； 老化

並列摘要

Pure Hut Inc. is a health supplement selling company located in Taiwan, aiming to provide fairly-priced health products to consumers with evidence-based functional ingredients and professional nutritionist consultation. The company utilizes its strength in sourcing of material and formulation skill, and through corporation with ingredient supplier and OEM manufacturer, produces products that meet the needs of all age groups. In addition, on top of the traditional sales channel of flagship store and e-commerce, the Pure Hut Inc. actively approaches corporations and nursing homes for collaboration to achieve win-win situation. The goal of the company is to be known for its effective products and be recognized as the one-stop solution provider of health-related subjects.

並列關鍵字

Supplement ； Health ； Nutrition ； Aging

參考文獻

1. Industry & Technology Intelligence Service (ITIS). 2016 Food Industry Report (2016年食品產業年鑑) . Ministry of Economic Affairs.

2. National Development Council (Taiwan). Population projection for R.O.C. (Taiwan): 2016~2060. National Development Council (Taiwan), 2016.

3. Industry & Technology Intelligence Service (ITIS). Top Ten Trend of Health Supplement Market in 2017. Ministry of Economic Affairs.

4. Common Wealth Magazine. 2017 Medical Trends, 8 Major Technology will make the Health Industry Energy Outbreak. 2016. http://www.cw.com.tw/article/article.action?id=5079987

5. FoodNEXT Magazine. Innovative Technology to change the Industry Appearance, 2017 Six Major Trends of Global Food. 2017. http://www.foodnext.net/news/newsnow/paper/4098761329