從水稻專業代耕業者角度探討農機代耕服務系統之成效

本研究從共享經濟的角度，探討目前農委會所推行之「農業機械代耕服務系統」所帶來的成效。首先，本研究分析共享經濟模型與水稻代耕業的特色，再將水稻生產過程中所需的代耕服務列舉出來，搭配代耕業者的深度訪談，分析傳統介紹方式與線上服務系統的差別，並探究其目前工作客戶的來源是傳統方式，或是新的線上服務系統。研究結果顯示無論代耕業者有無上線登記，工作來源目前仍主要是以傳統介紹方式為主，新系統並無為其帶來更多的工作機會。主要原因包括使用此系統的農民可能田地面積較小、田況較差或距離較遠，加上代耕業者的相關資訊不夠清楚，讓大部分農民不考慮透過此系統來找尋業者。對代耕業者而言，因考量到機具成本回收及擔心田況不佳造成機具損壞，所以便不考慮上線登記。

關鍵字

水稻機械；共享經濟；代耕團隊；線上服務系統

並列摘要

From the perspective of the sharing economy, this study explores the effectiveness of the "Agricultural Machinery Farming Online Service System" currently implemented by the Council of Agriculture. First of all, this study analyzes the characteristics of the shared economy model and rice custom farming team, then lists the custom farming services needed in the rice production process. In-depth interviews of custom farmers are conducted to identify the difference between the traditional match-making model and the online service system, and explores whether the source of its current customers is the traditional way, or the new online service system. The results show that the source of customers is still mainly based on the traditional match-making model, regardless of whether the custom farmers are registered online. So the new system does not bring more job opportunities to them. The main reasons include that farmers who rely on the service provided by this online system tend to have smaller, poorer, or more distant fields than those who don’t. Secondly, the information provided about the custom farmers is not sufficient enough for the customers to consider using this system to search for their service providers. Third, for the custom farming teams, due to the high recovery cost of machineries and concerns that poor field conditions might damage their machineries, they do not intend to register their business at the online service system.