動機活化測量與恐怖片類型偏好之相關性研究

Motivation Activation Measure and Horror Movie Preference: A Correlation Study

吳悠綸(Yu-Lun Wu)

指導教授 ： 岳修平

國立臺灣大學/生物資源暨農學院/生物產業傳播暨發展學研究所/碩士(2012年)

https://doi.org/10.6342/NTU.2012.10612

摘要

媒體是當代娛樂重要的一部份，且人們通常為了追求正向功能而使用它。因此，在媒體研究中，恐懼娛樂始終是個有趣的議題，但在國內學界卻鮮少獲得關注。依循著強度基準模型，本研究嘗試探討媒體偏好與行為的相關性，以及個體差異與前兩者的相關性。再者，以生物特性測量個體差異之動機活化測量已發展為可被信賴的測量指標，本研究採用相關法檢視miniMAM與恐怖片類型偏好和觀看頻率的相關性。而年齡與性別的個體差異也將在後續分析備進一步驗證。
總數160的參與者完成本研究之測驗。本研究結果顯示恐怖片類型偏好和恐怖片觀看頻率有正向相關，ASA分數和恐怖片偏好亦具正向相關，特別是越緊張類型的恐怖片，且男性在特定恐怖片類型上比女性表現出更高的偏好。然而，由於研究的限制，受試者的年齡、文化差異，與其應用性仍需更多的考量。

關鍵字

恐怖片類型 ； 動機活化測量（MAM） ； 恐懼娛樂 ； 強度基準模型 ； 媒體偏好 ； miniMAM ； 相關法

並列摘要

Media has become an integral part of contemporary entertainment, and people usually approach it for something positive. Frightening entertainment has long been an interesting issue in media study, but not obtained domestic academic attention yet. Followed by the tradition of intensity-based models, the study attempted to explore the correlation between media preference and behavior, and individual differences in correlation with them. Since Motivation Activation Measure has been an emerging and reliable indicator of biologically based individual difference, the study conducted correlational approach to examine miniMAM in correlation with horror preference and watching frequency. Individual differences of age and gender were both verified in further analysis.
A total of 160 participants finished the measure. And the results of the study show that the horror movie genre preference is positive correlating to horror movie watching frequency, and ASA scores has positive correlation with horror movie genre preference, especially the more intensive genres, and males performed higher preference in specific genres than females. Nevertheless, due to the limitation of instrument, participants’ ages, and culture issue, its application needed more consideration.

並列關鍵字

horror movie genre ； Motivation Activation Measure (MAM) ； frightening entertainment ； intensity-based models ； media preference ； miniMAM ； correlational approach

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