- 學位論文
如何將黃金零售業拓展至網路銷售平台
Expanding retail gold jewelry business to online platform
並列摘要
This thesis is developed to plan the online platform expansion of the gold retailer business in Thailand. The study is included the company background, gold market environment factor analysis, competitor analysis, customer behavior, perception of the online gold business, operation plan, and financial analysis.
參考文獻
1. Economy Factor
Gold trade Association
2. Population
https://www.worldometers.info/world-population/thailand-population/
3. Age distribution
延伸閱讀
- 高瑜婷（2020）。傳統珠寶實體通路導入網路自媒體之行銷策略〔碩士論文，逢甲大學〕。華藝線上圖書館。https://doi.org/10.6341/fcu.M0728392
- Zhao, Z. X. (2012). 網路電子零售商發展及經營虛擬社群之研究：多個案分析 [master's thesis, Yuan Ze University]. Airiti Library. https://doi.org/10.6838/YZU.2012.00102
- 魏明德（2005）。銀行業電子通路之經營策略分析－以網路銀行代銷共同基金為例〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2005.00043
- 蔡建華、楊陳松、李素蘭、張福星、蕭百利（2014）。網路代理購物銷售管理系統。致理學報，(34)，651-684。https://www.airitilibrary.com/Article/Detail?DocID=P20141111003-201407-201411110022-201411110022-651-684
- 吳佳燕（2021）。Analysis of the Jewelry Price Trend〔碩士論文，國立臺灣師範大學〕。華藝線上圖書館。https://doi.org/10.6345/NTNU202100566