「應用系統管理服務」商業模式可行性研究

An Explorative Study on the Business Model of Application Management Service

曾繁雄(FEN-HSIUNG TSENG)

指導教授 ： 李吉仁

國立臺灣大學/管理學院/國際企業學研究所/碩士(2005年)

https://doi.org/10.6342/NTU.2005.01619

摘要

隨著全球市場的開放與成熟，企業無不競相採用最新的資訊科技產品以加強競爭力，近來雖有「資訊科技是否還攸關（Does IT matter）？」的辯論，我們還是看到全球資訊科技的蓬勃發展，尤其是隨之而來的資訊服務業的重要性更是與日俱增。國外研究機構統計，2003年全球資訊服務與軟體市場總值約為硬體的兩倍；而且資訊服務支出預期到2007年會有7.2%的複合成長率，而硬體的成長率卻只有2.2%，也顯示資訊服務與軟體產業的未來發展性遠大於硬體產業。
可是，台灣的資訊服務與軟體產業卻成為一個艱困的產業，產值只有硬體產業的十分之一，若檢視目前台灣軟體廠商的價值定位，發現幾乎所有業者都在從事相同而重複的軟硬體銷售及專案系統開發，差異化相當有限，使得此一領域呈現供過於求的過度競爭狀態；可是與企業營運息息相關的應用系統維護與管理的需求卻被所有廠商忽視了。
據此，本研究針對「應用系統管理服務」的商業模式，分別由「價值定位」、「營運範疇」、「掌握利潤」、「策略控制」、及「執行」等五個商業模式要素，進行可行性探討。根據產業環境與競爭力分析，本研究歸納「應用系統管理服務」商業模式的成功關鍵因素包括：業者必需具備良好的軟體工程與管理能力、 基礎客戶的支持、經濟規模、策略聯盟。
台灣未來幾年資訊服務產業仍將非常競爭，創新的商業模式是勝出的必要條件，本研究認為「應用系統管理服務」是一個可行的商業模式，雖然需要一些內外在條件的配合，但應該是值得國內廠商思考的方向。

關鍵字

應用系統管理服務 ； 商業模式 ； 產業分析

並列摘要

As the global market keeps growing, competition becomes intensive as well. Information technology therefore becomes a critical measure to building a firm’s competititve advantages. Despite the debate on “Does IT Matter ?” proposed by Nicholas Carr, the fact is that the information technology (IT) industry still keeps a growing pace during recent years. The needs of the IT service to corporations will be on the rise dramatically. The Gartner Group states that the total market of IT service and software is as twice as that of hardware in 2003. It also estimated the expenditure of IT service will have 7.2% growth rate per year as oppose to 2.2% of hardware.
The IT service and software industries in Taiwan, however, are rather weak. Compared with the total output of the hardware industry, the software sector is around one tenth of that total amount. Even worse is that most of the software companies in Taiwan suffer from poor financial performance. While the root courses are various, the current research took a view from value proposition of IT service models to explain why this scenario will occur and how we could fix the problem. By investigating major IT service companies in Taiwan, we found that almost all companies relied upon project-based, hardware-boundled businesses, and the customer needs for application maintenance and software management are simply untounched.
The purpose of this study is to analyze the feasibility of “Application Management Service (AMS)” as a business model. We sequentially examine this business model along the five elements of business model: “Value Proposition”, “Scope”, “Profit Capture”, “Strategic Control” and “Execution”. Business landscape and competition analysis are covered by this study as well. This study also suggests that the key successful factors (KSF) for undertaking this business model are: the vender’s software engineering and management capability, customers’ support, economics of scale, and strategic alliance. Implications and suggestions to potential contenders are discussed.

並列關鍵字

Application Management Services ； Business Model ； Industrial Analysis

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