探討消費者對於電動汽車之購買因素

Explore consumer purchase factors for electric vehicles

高碩謙(Shuo-Chien Kao)

指導教授 ： 張勝雄

淡江大學/商管學院/國際企業學系碩士班/碩士(2022年)

https://doi.org/10.6846/TKU.2022.00262

摘要

隨著全球氣候變化和能源安全問題日益受到關注，全球電動汽車的發展步伐加快，汽車產業在全球轉變的環境下躍出新機會，環保概念如今已被地球人廣泛討論及使用，環保為調合人類和環境的關係，保護與改善地球環境的一切人類活動之總稱，隨著全球暖化的現象，促使氣候變遷加劇，每年都可以看見因氣候變遷而造成世界各地的災情及傷亡，這一切讓人們深刻地反思，環境保護的重要性。如今，從環境友善、永續時尚、道德時尚等新興概念興起，人類對於環境保護與永續的觀念日增月益。
全球目前共同面對的課題與淺在風險包括極端氣候、環境衝擊、傳染性疾病等問題為最大風險，其中氣候環境變遷的衝擊甚劇，各經濟體積極朝向淨零排放目標邁進，目前全球供應鏈當中的低碳要求以及國際社會減碳壓力之下，政府及人民需跟上國際趨勢，共同面對氣候變遷議題。全球綠色產業也在國際的氣候政策下快速成長，其中電動車產業在零碳、低碳、減碳的氛圍當中躍出新的機會，降低溫室氣體排放的方法其一就是交通轉型，推動交通運輸減碳，使用電動載具改變交通習慣，可以改善空氣品質，降低外部成本，改善環境的污染以及對人體造成的傷害，因此汽車產業轉型朝向電動化發展，在全球各政府及單位推廣電動汽車之下，電動汽車數量年增率逐年提升，各汽車業者也因應此風氣推出新興電動車款，消費者在購車選擇上，不再是像只有過去內燃機引擎汽車可選擇。
因此本文想探討消費者對於電動汽車的購買因素，本研究採用質性研究方式，針對電動汽車既有使用者進行訪談，透過訪談更進一步了解電動汽車既有使用者之購買因素分析，以及使用電動汽車過程中的使用回饋。

關鍵字

電動汽車 ； 替代燃料汽車 ； 電動汽車採用率 ； 購買因素 ； 消費者行為 ； 消費者態度

並列摘要

With the increasing attention of global climate change and energy security issues, the development of electric vehicles in the world has accelerated, and the automobile industry has leaped into new opportuni-ties in the changing environment of the world. The concept of environmental protection has now been widely discussed and used by people on earth. The relationship with the environment is a general term for all human activities to protect and improve the earth's environment. With the phenomenon of global warming, climate change is intensified, disasters and casualties around the world can be seen every year due to climate change. All this makes people realize on the importance of environmental protection. Nowadays, with the rise of emerging concepts such as environmental friendliness, sustainable fashion, and ethical fashion, human beings have an increasing concept of environmental protection and sustainabil-ity.
Issues and shallow risks that the world is currently facing include extreme climate, environmental impact, infectious disease and other issues as the biggest risks. Among them, the impact of climate and environmental changes is severe, and all economies are actively moving towards the goal of net zero emis-sions. At present, the global supply under the low-carbon requirements in the chain and the pressure of the international community to reduce carbon, the government and people need to keep up with international trends and jointly face the issue of climate change. The global green industry is also growing rapidly un-der the international climate policy. Among them, the electric vehicle industry has created new opportuni-ties in the atmosphere of zero carbon, low carbon and carbon reduction. One of the ways to reduce greenhouse gas emissions is to transform transportation and promote transportation. Carbon reduction and the use of electric vehicles to change traffic habits can improve air quality, reduce external costs, improve environmental pollution and harm to the human body. Therefore, the automotive industry is transforming towards electrified development, and the promotion of electric vehicles in various governments and units around the world. The annual growth rate of the number of electric vehicles is increasing year by year, and various auto manufacturers have also launched new electric vehicle models in response to this trend. Consumers are no longer the only choice for cars with internal combustion engines in the past.
Therefore, this paper wants to explore the purchase factors of consumers for electric vehicles. This research adopts a qualitative research method and conducts interviews with existing users of electric vehi-cles. Use feedback in the car process.

並列關鍵字

Electric Vehicles ； Alternative Fuel Vehicles ； Electric Vehicle Adoption ； Purchase Factors ； Consumer Behavior ； Consumer Attitudes

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