漂書活動的推廣與參與者經驗之研究

A Study on Bookcrossing Promotion and Participants’ Experience

郭湘樺(Siang-Hua Kuo)

指導教授 ： 王美玉

淡江大學/文學院/數位出版與典藏數位學習碩士在職專班/碩士(2021年)

https://doi.org/10.6846/TKU.2021.00303

摘要

本研究旨在探討漂書單位推廣漂書的現況、遭遇的困難以及對於未來的規劃，以及漂書人參與漂書推廣的現況。
本研究採深度訪談之半結構式訪談法，訪談新北市圖漂書站與交通部漂書站兩個承辦漂書閱讀推廣之承辦人員以及6位漂書閱讀推廣實際參與閱讀之漂書人等，藉由其承辦及參與經驗，深入瞭解漂書閱讀推廣現況。
研究發現漂書採訪書籍來源不足，選書主題上會收到不合適的書籍；漂書標籤以黏貼方式，會有脫落或撕除問題，標籤的功能不足以及漂書貼紙取得不易；實體場域設置，需要考量便利性佳的場域，另外數位場域增設考量；漂書推廣活動上，沒有經費，活動辦理以不定期結合業務宣傳辦理；民眾漂書概念上的問題。
依本研究訪談結果分析，提出的建議如下：書籍來源不足上，建議與便利商店、超市合作，增加書源，並向漂書人宣導，使書籍回漂率增加；選書主題上建議加強宣導選書規範。
標籤脫落與撕除問題上，建議以加蓋書章方式；標籤的功能不足問題，可參考國外的方式；漂書貼紙供給上建議以使用相關費用印製或募款方式；漂書貼紙取得不易上，建議能與捷運站合作。
實體場域上，建議增設捷運站、百貨公司、便利商店、超市等據點；數位場域方面，建議參考美國Bookcrossing.com或是臺灣iReading的建構方式。
漂書推廣活動上，可向民眾、企業募款；活動推廣上，建議不同年齡層、不同族群繼續深耕，活動的宣導性須加強，能有漂書專屬的口號；加強民眾的漂書概念上，招募義工幫忙宣傳漂書概念，利用數位媒體宣傳(如:官網、FB、LINE)。

關鍵字

漂書 ； 推廣

並列摘要

The purpose of this research aims to discuss the following: the current states, difficulties, and planning of bookcrossing, and bookcrossers’ participants’ experience.
To that end, this adopts the in-depth semi-structured interview method. The interviewees include a staff member of New Taipei City Library and a staff member of Ministry of Transportation and Communication (MOTC) who has taken part in the promotion of bookcrossing as well as six bookcrossers who have joined the activity and read the books themselves. Through their experiences, we hope to dig deeper into the situation of bookcrossing.
The research found several problems regarding bookcrossing. Firstly, there is a shortage on book resources and books unrelated to the selected themes are received. Secondly, the bookcrossing label itself is too easily to be shed off and rip off. Moreover, the function of those labels are not obvious, not to mention the information those labels provide are insufficient. Thirdly, everyone should have easy access to the physical location of the bookcrossing station which is why a virtual station is considered. Last but not least, there are limited funds provided so the activity are held irregularly through business promotion. Public misunderstanding of bookcrossing is also a nail in the coffin of the promotion of bookcrossing.
Based on the results of this research, this research suggests to:
Manage the shortage of books. The organization could collaborate with convenience stores and supermarkets to increase the quantity of books. The return rate of books can also be advocated towards bookcrossers. As for the selection of books, the organization needs to establish a set of clear standards.
Concerning the poor adherence of the labels, the organization may consider putting stamps on the books. To ensure the function of the labels, the bookcrossing organization could adopt methods used by other bookcrossing organizations around the world. In order to get enough budget to provide a sufficient quantity of the labels, an organization is suggested to use related budget or hold a fundraising event. The organization may also consider collaborating with the MRT to improve access to the labels.
Regarding the physical locations of the bookcrossing stations, more should be set up in metro stations, department stores, convenience stores, supermarkets, etc. The organization may also refer to BookCrossing in the U.S. and iReading in Taiwan when launching a virtual station.
In the matter of the promotion of bookcrossing activities, it is advised to bring in government resources or public and company donations. Promotion should also be targeted towards different age groups and different ethnic groups. The publicity of the activity can also be strengthened by using an exclusive slogan for bookcrossing. As for the concept of bookcrossing among the people, an organization is suggested to recruit volunteers to help promote the concept of bookcrossing and use digital media to promote it (E.g. official website, FB, LINE).

並列關鍵字

bookcrossing ； promotion

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