社群媒體下偶像的產製與文化傳播—以偶像養成選秀節目《創造營2021》為例

The production system and cultural dissemination of idols in the New Media Era — The example of idol training talent show "Chuang 2021"

方明樺(Ming Wa Fong)

指導教授 ： 蔡蕙如

淡江大學/文學院/大眾傳播學系碩士班/碩士(2022年)

https://doi.org/10.6846/TKU.2022.00398

摘要

近年來，中國大陸選秀綜藝節目興起，這股浪潮持續擴散至鄰近華語地區，例如台灣、香港、泰國、馬來西亞等。在新數位時代下，各種社群興起，人們使用的媒介亦越來越多，網絡平台發展迅速，網絡節目收視無疆化。最新的《創造營2021》實境選秀節目也掀起新的風潮，據《北京商報》報導（2021年04月25日) 指出《創造營2021》自2月17日至4月25日，僅68天內便曾46次獲得中國貓眼全網熱度榜綜藝類冠軍，累計播放量已達到了55.53億次。觀眾也遍佈中國、香港、澳門，還有美國、泰國、印尼等等。該節目透過平台讓觀眾觀看節目的同時亦作為評審，形成新的參與式網絡，是虛擬空間場域擴展的體現。
研究發現節目觀眾能夠直接評判練習生的表演，並且轉換為投票數據排名，於《創造營2021》中更能決定練習生的表演方向，引起話題。於選秀中，比賽者只要獲選就能出道；觀眾被任命為幫助追夢的人被賦予了選擇的權力，透過網路平台票選出男團。由此可見，選秀節目真人秀不再只是純粹的休閒娛樂，更是大眾媒體文化工業新形式的完整體現，而且，因《創造營2021》與過往不同的是主打的是國際化偶像團體，其目標是面向國際，當中內容亦蘊含著中國國族主義宣揚的意涵。

關鍵字

偶像養成 ； 選秀節目 ； 偶像商品化 ； 社群媒體 ； 跨平台 ； 創造營2021

並列摘要

Abstract:
In recent years, talent show variety shows have emerged in mainland China, and this wave has continued to spread to neighboring Chinese-speaking regions, such as Taiwan, Hong Kong, Thailand, and Malaysia. In the new digital age, various communities are emerging, people are using more and more media, online platforms are developing rapidly, and online program viewing is borderless. The latest "Creation Camp 2021" reality talent show has also set off a new wave. According to a report by "Beijing Business Daily" (April 25, 2021) In 68 days, it has won 46 times in the variety show category of China's Maoyan Internet Hot List, and the cumulative number of broadcasts has reached 5.553 billion. Audiences are also spread across China, Hong Kong, Macau, as well as the United States,Thailand, Indonesia and so on. The program allows the audience to watch the program through the platform and also serve as a judge, forming a new participatory network, which is the embodiment of the expansion of the virtual space field.

The study found that the audience of the show can directly judge the performance of the trainees, and convert it into voting data ranking. In "Creation Camp 2021", it can better determine the performance direction of the trainees and cause a topic. In the draft, the contestants can debut as long as they are selected; the audience is appointed to help the dream chasers and is given the power to choose, and the men's team is voted through the Internet platform. It can be seen that the talent show reality show is no longer just entertainment, but also a complete manifestation of the new form of mass media culture industry. Moreover, because "Creation Camp 2021" is different from the past, it mainly focuses on international idol groups. The goal is to face the world, and the content also contains the meaning of Chinese nationalism.

並列關鍵字

social media ； idol commercialization ； talent show ； Idol development ； Chuang 2021 ； cross-platform

參考文獻

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