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  • 學位論文

水處理業經營策略之探討

Investigation of Business Strategies for a Water Treatment Company

指導教授 : 梁曉帆 博士
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摘要


台灣的資源受限,經濟型態以進出口貿易為主,屬於典型的淺碟經濟型態,全球經濟動盪對台灣經濟的發展間接或直接的產生影響,中小企業正面臨全球經濟衰退的嚴峻考驗;本研究探討「水處理業經營策略」,並以經營水處理工程技術服務的公司作為個案研究。藉由對專家的半結構化深度訪談及資料編碼分類,進行策略規畫SWOT關鍵影響因子的萃取。受訪專家涵蓋水處理產業界的主要客戶、異業結盟夥伴、競爭對手、專業製造商及個案公司管理者等,共計完成業界八位專家精英的訪談逐字記錄稿八篇共120頁 11萬餘字,從中萃取出42類策略分析的關鍵影響因子,其中以「核心能力或關鍵技術建立競爭優勢」,「經營業務人脈,建立目標客戶相依關係」,「價格競爭是現在競爭的主流」為最關鍵之影響因子。顯見核心能力、關鍵技術、人脈關係及價格優勢等在經營策略的重要地位。再由水處理界三位資深主管將關鍵影響因子分類為優勢、劣勢、機會及威脅,應用SWOT的分析矩陣,發展出個案公司18個策略方向。其中,研究發現水處理領域經營模式最主要的策略方向是:發展自有核心產品,以產品力建立持續競爭力,以及客製化產品的經營服務須由被動提供轉為主動整合客戶需求,提供全面性服務。研究建議個案公司應以現有核心能力及企業資源進行必要之調整,制定合宜的經營競爭策略,持續維持競爭優勢及企業經營版圖。

並列摘要


Economy in Taiwan is a so-called “shallow-plate” type of which natural resources are limited and the growth is heavily affected by international trades. Small and medium-sized enterprises in Taiwan are surviving in current severe challenges of economics recession. Therefore, the objective of this study is to investigate current economic environment and find out possible business strategies for a water treatment company. A semi- structured deep interview was used to collect data from eight experts who are clients of water treatment services, partners of horizontal alliances, competitors, and equipment manufacturers. The contents of interviews were recorded and transformed into transcripts. The whole transcripts were 120 pages and more than 110 thousand words. Based on the transcripts, 42 key influence factors were elicited and categorized by a SWOT analysis. Among these key influence factors. building-up core ability and skill, promoting business connections and customer relationships, and gaining price competition were considered as the three most critical influence factors. Furthermore, three senior supervisors in the water treatment company participated in the SWOT analysis and developed 18 business strategies for the company. The company strategic directions were then concluded as follows: developing own core products to sustain the competitive advantages, and customizing products to provide active rather than passive service. The findings of this study suggest that the company should adjust their core ability and cooperation resources and follow the identified business strategies, so that it can sustain its competitive advantages and market share.

參考文獻


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