This research tries to find out the relpations how to impact on online media, tie strength, and trust factors (homophily/similarity, multiplexity, and source credibility). The research methods involved survey questionnaires and get 398 respondents. The data analyses were descriptive, canonical correlation, Chi-square, and multivariate analysis of variance by SPSS. The result of the study may help to academia for further research and managers for their practices.
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