在一個成熟的汽車產業鏈中,汽車後市場所產生之利潤遠遠超過汽車銷售所帶來之利潤。汽車後市場之定義為新車銷售落地後,車主所需的一切服務,包含保養維修、車輛檢測、零組件供應、改裝、二手車買賣、保險理賠、汽車道路救援、客戶關係...等。其中以保養維修、零組件供應以及中古車車買賣,為汽車後市場造就利潤最多的三個項目。 本研究將針對上述三個項目,利用雲端網路系統進行異業結盟,提出「車輛醫院」的概念以及創新的經營模式「創新整合服務平台」。目的可促進中古車市場之流通;對目前逐漸處於弱勢之民間保養廠,可提升服務品質、降低營運成本與帶來商業契機;對於零組件生產者,有助於提升產品之品質。另外可增進消費者在購買中古車、零組件或是保養維修時,對賣家或業者的信任程度。同時利用車輛健康管理制度,替一般對車輛沒有足夠專業知識的消費者,進行車輛健康的管理與維護。 而本創新整合服務平台之最終目的,是希望能將車輛後市場的相關產業進行整合,帶動相關產業轉型與提升服務品質,給消費者更優良、更方便與更安心之服務。
In the automotive industry chain, the profit generated from the automobile aftermarket exceeds the profits arising from a sale of a car. The definition of automobile aftermarket means all the services a car owner wants and requires, this include vehicle maintenance, vehicle inspection, component supply, modification, used cars, insurance claims, automobile roadside assistance, and etc. The three main profit generators in automobile after market is vehicle maintenance, component suppliers and used car business. This study will focus on these three main profit generator sectors, with the use of the cloud network system having a cross-industry alliance, then proposing a concept of " Vehicle's Hospital " and a new business model "Innovation and Integration Services Platform". The purpose is to facilitate the circulation of used cars; with the current less disadvantage car shops, it can improve its service skills and qualities, reduce operating costs and bring business opportunities; to components manufactures it helps to improve iii the quality of the products. In addition it can enhance the trust between the sellers and used car, car parts or maintenance consumers. At the same time, having the advantage of vehicle’s health and management help the less experienced consumers to conduct a healthly vehicle management and maintenance. The goal of this innovative integration services platform, is hoping the automobile aftermarket or vehicle-related industries to integrate, promote industrial restructuring and upgrading service quality to consumers. Which will lead to a more convenient and a more secure services for the consumers.