探討華人社交網站使用者之愛情依附型態對線上自我揭露行為影響--以愛情公寓為例

Discussing the Behaviors of Self-disclosure on Attachment Styles–a study on Chinese SNS website, I-part.

徐伊玫(Yi-Mei Hsu)

指導教授 ： 王小惠

元智大學/資訊學院/資訊傳播學系/碩士(2009年)

摘要

本研究以社交網路服務（Social Networking Service，簡稱SNS）類型網站興起之現象為出發，以經營華文地區--台灣、大陸為主的愛情公寓網站為研究平台，並利用網路傳播等特性，旨在探討：一、網路社群中所呈現的愛情依附人際型態；二、安全、焦慮、逃避、排除四種愛情人際依附型態的使用者，在網路社群的自我揭露程度。

本研究援以依附理論衍生的成人愛情依附型態為依據，再運用Derlega et al. (1993)所發展出的自我揭露理論進行其揭露行為之分析。研究方法為則使用參與觀察法，分析自2008年9月15日至12月15日，歷時三個月的網路資料，以觀察SNS使用者之愛情人際依附型態與自我揭露程度。

研究發現：一、網路環境帶來新的角色身份與訊息傳遞方式，網路傳播特性使得不同愛情依附型態者皆能在網路上對自我揭露有所陳述。二、網路社群中，以愛情安全依附風格自我概念清楚，最勇於自我揭露，愛情焦慮與排除依附風格者次之，而逃避依附風格者自我保護意識較強，鮮少有高度的自我揭露行為。三、即使網路傳播有著匿名與去社會線索等特色，但人格特質的愛情依附型態影響力仍勝於網路環境。

綜而言之，網路的確有一正面的社會性功能存在。本研究將自我揭露理論分析延伸至網路世界，並進一步整合愛情人際依附型態與自我揭露理論之相互關係，希望能為網路人際關係的研究稍稍補上一小塊版圖。而未來後續研究可針對SNS使用族群用多種不同的研究方法進行探討與分析，以多元的角度來檢視網路媒介與愛情依附型態對自我揭露行為之影響。

關鍵字

社交服務網站 ； 依附型態 ； 自我揭露 ； 華文社群 ； 線上社群 ； 愛情公寓

並列摘要

The research starts from discussing the phenomena that the websites of Social Networking Service, briefly called SNS, are prevailing and popular nowadays, and mainly based on “I-part”, providing social services in Taiwan and Mainland China, as a research platform. Moreover, it employed the characteristics of computer- mediated communication (CMC) to discuss the several points as following: First, attachment styles appear in network social groups. Second, how deeply the users with the four attachment styles, such as secure attachment, preoccupied attachment, fearful attachment and dismissing attachment, behave in the form of self-disclosure in network-social groups.

According to the adult attachment styles deriving from attachment theory, the research proceeded the analysis of their behaviors of self-disclosure by employing Derlega et al.‘s self-disclosure theory(1993). The Method used in this research is participant observation, and its observation period is from September 15, 2008 to December 15, 2008. Throughout the 3 months, the purpose of the method is to observe the attachment styles and the degree of self-disclosure among SNS users.

Some factors found in this research are the following: first, due to the new roles and the modern ways to deliver messages on the Internet, the characteristics of CMC allow the different kinds of love attachment styles to present their self-disclosure on the Internet. In addition, the people with secure attachment know themselves clearly and dare most to behave self-disclosure. Those who have the characters of preoccupied attachment and dismissing attachment do not act as strongly as the former. However, the people with fearful attachment tend to have strong sense of self -protection and rarely present self-disclosure too much. Finally, even CMC has the features of anonymous and cues-filtered-out etc., but the effect of attachment styles is still more dominated than these features.

Overall, there is, indeed, a positive social function from the Internet. The research extended the self-disclosure theory to the network world and integrated the relations between love attachment styles and self-disclosure theory in order to contribute an useful part in the related researches, especially in online relationship. Furthermore, the future researches can be focused on the analysis of SNS user groups by means of different analysis methods, and to review the network media and the influence of attachment styles on self-disclosure from different perspectives.

並列關鍵字

Social Networking Service ； attachment style ； self-disclosure ； online communities ； i-part

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