隨著人口結構及社會型態、價值觀的轉變,產後照顧的功能也由「傳統型態的產後照護」轉變到專業的產後機構,形成市場型態、可以消費的產後照護模式,並且發展出結合醫療專業的特色,成為一種新興的護理服務產業。 然而產業間的強烈競爭已漸漸地進入白熱化狀態,雖然蘊含無限商機,但投入後的經營管理,並不如想像中的容易,尤其是在醫療機構附屬下的「產後護理之家」,但還是有經營成功的案例。於是,本研究想探究在醫療機構附設的「產後護理之家」要如何經營才會成功?經營成功是否有其關鍵成功因素? 本研究採用多重個案研究,從個人深入訪談來收集資料,輔以宣傳文件、網路資料件來加以佐證。為了對資料進行有系統、深入的分析,乃採用紮根理論來進行分析,藉由開放編碼、主軸編碼、選擇性編碼的過程,從資料中歸結出一個解釋性架構。將每個個案的成功關鍵因素,以七個面向來討論,分別是「專業、優質的照護服務品質」、「充足的人力資源」、「24小時醫療體系的支援」、「價格合理」、「醫院高度支持」、「舒適的軟硬體設備」、「地理位置佳」。經過訪談過程以及編碼資料統計結果顯示,「強調專業、優質的照護服務品質」、「有24小時醫療體系的支援」、「價格合理及醫院高度支持」,顯然成為重要的關鍵因素。最後本研究提出對業者經營之研究建議。
As the population structure and social patterns, changes in values., The function of post-natal care from "traditional types of post-natal care" to a professional body of post-natal,The formation of market patterns, and can be consumed by the post-natal care model, and the development of a combination of the characteristics of the medical profession has become a new industry of care. However, strong competition among industries has been gradually entering the white-hot state, although the inherent opportunities, but after the operation and management of inputs, not as easy to imagine, especially in medical institutions under the subsidiary's "post-natal care of the home", but still There are business success stories.Thus, this study would like to explore with medical institutions in the "post-natal care of the home" to how the operation will be successful? Whether the success of its critical success factors? This study used multiple case studies, from individual in-depth interviews to collect information, with public information, documents, pieces of network information to be corroborated. Information in order to conduct a systematic and in-depth analysis, grounded theory is used for analysis, by open coding, the main axis coding, selective coding process, and concluded from the data in an explanatory framework. The success of each case will be a key factor in order to face to discuss the seven were "professional, high-quality care service quality", "adequate human resources", "24-hour medical support system," "reasonably priced" "a high degree of support for the hospital," "hardware and software equipment and comfortable," "good location" After the interview process and data coding results show that, "stressed the professional, high-quality care service quality", "a 24-hour medical support system," "at reasonable prices and a high degree of support for the hospital," the key is obviously an important factor. Finally, the study of the industry operating on the recommendations.
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