Netbook消費者滿意度之研究-以全球網路者為研究對象

The Customer Satisfaction Study Of Netbook Consumer- Through Network Question To Check Users

廖文鈺(Wen-Yu Liao)

指導教授 ： 陳弘信

元智大學/管理學院/管理研究所/碩士(2009年)

https://doi.org/10.6838/YZU.2009.00081

摘要

本論文研製之2008年筆記型電腦市場之明星產品當屬低價電腦Netbook，不僅出貨量快速成長，新產品也如雨後春筍般推出。觀測2008年上半年Netbook整體出貨量將近300萬台，與2007年的30萬台相比，成長將近10倍，呈現飛躍式成長。主要是因為Netbook現階段仍處於產品生命週期之成長期，因此出貨量大幅成長也是市場可預見的。整體而言，Netbook得以在消費者重視功能堪用的考量下，取代部分的主流筆記型電腦市場。低價PC消費者，都是不考慮PC完整功能，只求方便可隨時上網連線及文書處理?這些消費者對其低價筆記型電腦在知名度、功能、外觀、可靠度、售後服務及經濟上等的構面是否滿意?這個研究在探討低價電腦族群消費者，在筆電整體產品品質構面及顧客滿意度找出相關性。

關鍵字

低價電腦 ； 筆電整體產品品質 ； 顧客滿意度

並列摘要

On year 2008, the star product is definitely Netbook in Notebook market, not only its growing shipping, but also new models’ quickly launch. To observe Netbook’s shipping quantity about 3KK units on year 2008, it is 10 times growing as the year 2007’s 300K units, kind of amazing increase. The major reason is that Netbook is still in the growing phase of product life cycle, so the big amount of shipping quantities is perceived. In large, Netbook would be able to take the place of some mainstream Notebook market, based on its capable Function which consumers pay attention to. Is the low Cost PC consumer not to concern the whole Function, only to ask for surf on the internet and documents handling at any time? Are these consumers are Satisfied with its Popularity, Functionality, Cosmetics, Reliability, after Service, Economics and etc. aspect? For the low Cost PC consumers grouping, this reSEMrch is to discuss the connection between Notebook’s total product quality dimension and customer Satisfaction.

並列關鍵字

low Cost PC ； Notebook’s total quality ； customer Satisfaction

參考文獻

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