台灣區LED 產業追隨者之策略分析

Analysis of strategies of Taiwan location LED industry follower

廖瑞智(Richard_Liao)

指導教授 ： 賴子珍

共同指導教授 ： 曾盛恕

元智大學/管理學院/管理研究所/碩士(2009年)

摘要

發光二極體(Light Emitting Diode， LED) 產品具有省電、輕巧、壽命長、高耐久性等特性，未來將可取代現有的光的應用產品，以此這是一個非常耀眼的一個LED產業。
在LED 產業中的時間長廊中，有先進者及後進者進入產業，二者因進入產業時間上的不同，而產生策略上的差異。上中游產業中的先行者由原先的小型經濟規模走向合併整合的中大型經濟規模，下游產業更是積極在異業的結盟，這些策略皆是在阻擋後進者的進入。
而追隨者看到LED產業的技術突破，且未來替代原先產品衝擊的利益下，夾帶優越的經濟規模下，選擇進入LED產業，但是進入的策略方式與先行者大不同，從先投資先行者廠商到上中下游產業設立相關子公司，甚至應用產業面都有追隨者子公司的蹤跡。
先行者與追隨者在LED產業中的目標不同，當然之間都會有攻與守的一些策略方式在之間運作中，而決策上就會有明顯的差異。先行者在經營模式是以產業思考模式的方向運行，而追隨者反而是在集團式的經營模式下在LED 產業中。

關鍵字

發光二極體、先進者、追隨者、策略、產業生命週期、五力分析、SWOT 分析、垂直整合，歷史研究法

並列摘要

The products have characteristics , such as the electricity , light and handy , longe-lived , high durability in provinces ,etc. in LED (Light Emitting Diode , LED ), can replace the existing mere application products in the future, so as to this is an a very dazzling LED industry.
In the time long corridor in LED industry, the person who has first mover and the follower enter the industry, because the two enter difference on industry time, and produced the difference on the tactics. The first mover in the industry of upper and middle reaches is moved towards amalgamating medium-and-large-sized economic scale combined by original small-scale economic scale, the downstream industry is even more what has been engaged in positively differently forms an alliance, the entry of these persons who are all stopping the less advanced of tactics.
And the follower sees the technological break-through of LED industry, and substitute originally under interests that the products assault in the future, inserting it under the economic scale with superiority, choose to enter LED industry, but the tactics way and first mover entered are great and different, from making the investment in first mover's manufacturer go to the midstream and downstream industry to set up relevant subsidiary first to, even all there is a trace of follower's subsidiary the industry of using.
It is among LED industry in first mover and follower goals the different,it attacking and some tactics way not observe certainly in during among operation, it will have obvious differences and make policy. The first mover is that the direction by way of thinking in the industry runs in the type of operation, and the follower is in LED industry under the type of operation of the group type.

並列關鍵字

LED, first mover, follower, strategy, industry life cycle, five strength analysis, SWOT analysis, combining vertic, historical methodology

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