近十多年來(1998年起),TFT-LCD產業在台灣從無到有,並在全球佔有一席重要地位,而在應用的產品上,也快速的取代相關的顯示器,從一開始在筆記型電腦上取代了STN-LCD,桌上型顯示器也從逐漸到幾乎全面取代CRT顯示器,LCD電視產業更是蓬勃發展,成為這些年的當紅產品,而其他領域的應用也逐漸的開發、並且實現成真。 產品的推陳出新或是創新應用,有助產業的推動與成長,對各企業而言,也是其成長的重要動能,因此創新產品的推出決定過程與時機,關係著產品是否能順利推出上市而一炮而紅,並成為市場主流,更為企業帶來豐厚的利潤,奠定企業在產業中的主導地位,或是在產業變遷關鍵存亡中,順利的留存下來。 本研究試圖從LCD顯示器產品的發展歷程裡,找尋歸納新產品推行的決策過程中,究竟有哪些關鍵影響或考量因素,決定產品的推出誕生時機,或是之後該產品的存與廢問題,提供相關業者未來在做新產品選擇時之參考。歸納研究發現,一個產品的推出過程中,會有來自產品規劃者本身與管理人的行為和心理因素所影響,另外與所處企業內部組織的配合與設備或製程能力有關,以及在市場面上,重要客戶的聲音亦有相當的決定性。
Over the past decade, the TFT-LCD industry in Taiwan was grown swiftly. At the same time, Taiwan also became a worldwide major player in this field. From product application point of view, many displays were replaced by LCD rapidly. Starting with Notebook PC, the displays change from STN-LCD to TFT-LCD. CRT was also almost completely replaced by TFT-LCD in desktop displays. Now, LCD TV industry is booming in recent years and become a popular product in the world. In addition, new applications are developed, and also come true gradually. To find new ways of developing products and application innovation are helpful for the industrial growth. It is also an important growth momentum of the corporation. Therefore, the decision process and the timing of the innovation product promotions are relating to whether it can succeed and become the mainstream in the market. It can bring profit or benefit for the corporation and survive in the market downtrend. This research is trying to sum up the key factors of the decision-making process from LCD monitor development process. It might provide the related ideas for industrial future reference on new product adoption. The studying shows that product promotion process will be affected from the behavior and the psychological factor of product planner and supervisor. Moreover, the organization of company, equipment or process capacity and key customers ideas are also key factors.