企業成長之策略研究- 以某設備製造公司為例

Growing strategy study of an enterprise- A case of equipment manufacture Company

溫斯忠(Szu-Chung Wen)

指導教授 ： 陳家祥

元智大學/管理學院/管理研究所/碩士(2009年)

摘要

在急速變化的市場裡，穩定策略可能會帶來短期的成功，但在長期上卻會導致敗亡。因此為了生存必須成長。本論文主要在研究，探討企業經營過程中成長策略的發展與管理，文中提到企業的策略成長模式，依產品與市場兩構面，本業與轉投資企業的成長策略做研究。 在環保意識的抬頭，高污染的電鍍產業逐漸被真空鍍膜取代，及替代能源太陽能的快速成長，真空的應用越來越廣泛。研究個案是國內少數在真空產業中從事零組件到真空鍍膜設備，一路成長的公司，藉由研究個案日揚科技股份有限公司，進行企業成長策略分析，在動態的產業競爭環境中，促成企業一波又一波的策略成長，讓企業經營可以保持生生不息。經過本論文探討後，於本文最後提出對於研究個案企業成長策略的建議。

關鍵字

成長策略

並列摘要

In rapid changing Market, stable strategy might bring short term success, however the road lead to decline, eventually. Evolution is necessary for surviving. This paper is to analyze the development and management of Grows Strategy for enterprise. Grows Strategy model in this paper compose with Product and Market, and research on Main industry and Investment.
Electrical Coating is replaced by PVD Coating, because the traditional method is contrary to the continuously growing Environment consciousness, in addition, due to Search for Alternative energy source , Solar cell industry is also in bursting growing. Both of above extend the application of vacuum. The enterprise in Case study is one of a few un-stop growing companies, whose product line across from vacuum components to vacuum coating equipment. With Grows Strategy analysis in case study for HIGH LIGHT TECH CORP, chasing the origin of the alive and growing enterprise in the floating and competitive situation. Hereby, through the research of this paper, provide suggestion of grows strategy for enterprise in case study.

並列關鍵字

Growing strategy

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