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  • 學位論文

利用社群網站提昇個人化文件分群效能

Incorporating Social Media Content to Improve the Performance of Personalized Document Clustering

指導教授 : 楊錦生
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摘要


隨著Web 2.0 的進步,各式各樣的網路服務使得使用者從傳統的訊息接收者,轉變為有影響力的訊息傳播者,甚至是訊息來源。因此,造就了社群網站的興起與蓬勃,社群網站是指提供「社群網路服務(Social Networking Service, SNS)」的網站,主要作用是為一群擁有相同興趣與活動的人建立線上社群。這類服務往往是基於網際網路,為用戶提供各種聯繫、交流的交互通路,如電子郵件、即時消息服務等。多數社群網路會提供多種讓使用者互動起來的方式,並為信息的交流與分享提供了新的途徑。如YouTube與Flicker分別提供了多媒體影音與照片分享的服務。 此外,社群標籤為線上社群網路不可或缺的組成成分,為使用者對於資源的描述,且可作為使用者的主觀認知與目標信息間的連結。故標籤可反映使用者特徵與行為以及資源的特性,標籤間的語義關聯性亦呈現了資源間的關係,以及反映使用者對於詞彙的使用習慣,且相較於透過搜尋引擎執行關鍵字萃取,社群網路內更包含了大量豐富的語義資訊。 故本研究基於社群標籤特性,以建構統計式同義辭典,並應用於文件分群技術,以驗證與評估此同義辭典效力。其考慮使用者在某一情境下的分群偏好,並利用社群書籤網站作為資訊來源,萃取相關書籤的標題、標籤及書籤收藏人數,以建構統計式同義辭典,並應用於個人化文件分群技術,並且與現存之情境式文件分群技術比較其分群效力,以進一步驗證與評估本研究所建構之同義辭典效力。根據本研究的實證評估結果,本研究所提出之個人化文件分群技術其分群效力遠勝於內容為基礎之文件分群技術,而略勝於以網際網路(i.e., Google Search)作為資訊來源建構之同義辭典的情境感知式文件分群技術。

並列摘要


The success of the Web 2.0 has made social media (e.g., blogs, forums, and social networking sites, etc.) an excellent platform for gathering user intelligence for supporting critical business intelligence applications. Social tagging system (or folksonomy) is a critical mechanism for collaboratively creating, organizing and managing the wisdom of crowds. Consequently, the social tagging information of some well-known social networking sites, such as YouTube, Flicker, and Delicious, should be tremendous resource for conducting semantic-based applications to improve the performance of existing approaches. The purpose of this study is to empirically evaluate the values of social tagging systems. Specifically, we employ the social tagging information of the Delicious, the global leader of social bookmarking service, to construct a statistical-based thesaurus which is then applied to support personalized document clustering. According to our empirical evaluation results, social tagging system indeed improve the quality of the statistical-based thesaurus in comparison with the one constructed on the basis of general-purpose search engine (i.e., Google) in supporting personalized document clustering.

參考文獻


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被引用紀錄


黃怡嘉(2015)。以資訊物件模型建立分享資訊之小型社群〔碩士論文,長榮大學〕。華藝線上圖書館。https://doi.org/10.6833%2fCJCU.2015.00103

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