影響我國電機配電產業新產品 開發管理程序各階段關鍵因素- 之個案研究

The Study on the Key Success Factors of Managerial Procedure that Influence New Product Development – A Case Study of Taiwan Electrical Machinery Distribution Industry

鄭石琳(Shih-Lin Cheng)

指導教授 ： 耿筠

中原大學/商學院/企業管理研究所/碩士(2005年)

https://doi.org/10.6840/cycu200500352

摘要

摘要
綜觀科技進步與經濟發展，社會環境變化快速，消費者需求急速變化，而導致市場型態不斷的改變，促使產品的生命週期日趨縮短。加上全球化的高度競爭，市場競爭愈趨激烈。企業必需開發新產品，不斷的研發創新，增加市場的競爭優勢，作好完善的管理策略。

產品的開發是否具有市場競爭力，其主要關鍵影響因素就是企業產品開發流程之整合與運作品質的掌握能力。由於新產品的開發，需花費許多的人力、物力與相當資源，並有一套完整的開發計劃及完善的管理程序，以因應新產品成功的誕生，企業需不斷的開發新產品，以維持公司的經營績效。

本研究的主要目的是藉由分析新產品開發管理程序與影響因素之探討，以期在擬定企業新產品開發政策和管理機制上提供有效的建議，本研究之的目的可分為以下三項：
一、新產品開發管理程序之一般通則或架構。

二、探討新產品開發的管理流程與成功關鍵因素研究之交互關係。

三、根劇上述目的研究之結果，以個案研究方式探索該架構與交互關係的存在，並提出企業的管理程序建議。

關於本研究可以歸納下述簡列幾點結論與建議:

1.針對新產品開發而言，產品的策略是非常重要，悠關產品的成敗，必需清楚明確的訂定目標，讓全員瞭解新產品的市場策略，並依此政策為最高發展準則。
2.有關產品設計規劃時，需考慮未來製造與測試過程、售後服務及顧客將會面對遇到的問題，加以模擬與蒐集過去產品資料、分析，此時需有嚴格品質管理之模式。
3.競爭是企業無法避免的問題，而企業競爭可採用的策略有開發活動、利用市場區隔化方法、產品差異化、新產品開發、產品多樣化，試圖確保及擴大企業市場佔有率。
4.因每種產業的屬性不同及規模的大小，在產品開發流程上，可能有稍許的不同或部份程序的增減，端視產業的調整因應參考上述的開發流程步驟與關鍵因素，找出最適合產業的產品開發流程，創造最佳的新產品，為企業帶來新契機。
5.新產品成功的主要關鍵因素為有效的產品開發流程以及負責主導產品的人，
兩項因素，將是企業研發產品非常重要的資訊與成功所在。

關鍵字:新產品開發；成功關鍵因素；電機配電產業

關鍵字

新產品開發 ； 電機配電產業 ； 成功關鍵因素

並列摘要

Abstract

With the advancement of technology and development of economics, the social environment changes rapidly. The need of consumer shifts very quickly, which changes the market and shortens the lifecycle of the product. The globalization makes the competition harder and harder. Enterprises have to keep developing new products, R&D and innovation, enhancing competence and consummating the management strategies.

The key factors affecting the competence of products include the integration of development process and mastery of quality. The development of new product requires manpower, materials resources, as well as a complete set of development plan and management procedures. Enterprises need to develop new products to maintain the operating performance of company.

The goal of this research is to discuss the management of new product development and affecting factors, and give some effective suggestions on the development strategies and management system. There are three aspects:

1. General rule and architecture of management procedure for new product development.
2. The relationship between research on success’s key factor and management procedures of new product development.
3. The structure and relationship are discussed in case study and suggestions can be given based on the results of above researches.

The following conclusions and suggestions can be obtained in this research:

1. The strategy is a key to the success of a new product. Explicit goals should be drawn to make everybody known about the market strategy of the new product, and make this strategy the highest development guideline.
2. In the design and plan of the new product, we should put the future manufacture, testing, service, and problems the customers may face into the consideration. They should be simulated together with the analysis of previous product data. A strict quality management is required.
3. The competition is a problem that the enterprise can’t avoid. Available strategies include development, market partitioning, product differentiation, and development of new product, product diversification. Enterprises are trying to keep and broaden its market share.
4. The development of product may be different according to industrial properties and scale. Therefore, a most suitable development process should be found with the above procedures and key factors in mind, in order to produce the best products for the enterprise.
5. The key factors for the success of new product are effective development process and the man directing the product. They are very important in the enterprise’s R&D.

Keywords: New product Development；Key success factor；Electrical Machinery Distribution Industry.

並列關鍵字

New product Development ； Key success factor ； Electrical Machinery Distribution Industry.

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