策略聯盟類型與聯盟行為對聯盟績效影響之研究-以網際網路服務供應商(ISP)聯盟為例-

A Research on the Influence of Strategic Alliance Type and Alliance Behavior.with Alliance Performance - Analysis of Alliances in Internet Service Provider

陳姵妏(Pei-Wen Chen)

指導教授 ： 呂鴻德

中原大學/商學院/企業管理研究所/碩士(2007年)

https://doi.org/10.6840/CYCU.2007.00028

摘要

本研究旨在探討策略聯盟類型與聯盟行為對聯盟績效之影響，以往研究者僅針對台灣ISP產業對於ICP產業、ASP產業等相關聯盟成功關鍵因素進行研究，尚無針對對於ISP產業間的聯盟實證發現或研究，因此本研究以股權結構及聯盟方向來區別策略聯盟類型，並以聯盟管理作為選擇及聯盟夥伴選擇等觀點來分析，歸納出台灣ISP產業聯盟之成功關鍵因素。
本研究採個案研究法，以台港ISP產業中已進行、曾經進行策略聯盟之ISP聯盟為研究對象，在深度訪談並經由背景資料分系與個案資料彙整後，發展出相關命題。本研究的結果如下：
一、台港ISP產業市場具大者恆大的特性，資本額高的ISP有較高的籌碼以降價來擴展市場佔有率，小型ISP的生存空間將受到嚴重的壓縮，因此「固網業者與ISP業者」、「ISP業者與其他資訊產業業者」，皆將以透過策略聯盟方式以維持競爭力及生存成長。
二、台灣ISP產業在同業間進行策略聯盟所採行的結盟類型中，是否進行「股權交換」結構以及「結盟方向」皆會影響其聯盟績效表現。多數有進行「股權交換」的聯盟在經營績效上無論運用「水平型」或是「垂直型」方向在聯盟績效上都有較佳的表現；但若無進行「股權交換」的聯盟，在整體表現上，運用「水平型」聯盟在聯盟績效上有較佳之表現。
三、台港ISP產業目前在進行結盟過程中，大致上都對於結盟前之「規劃行為」都已有較深的體認，大部分受訪者都認為聯盟的成功在於事前規劃是否完善及聯盟進行中是否有做妥善的監控及管理，另外有部分受訪者更提出結盟結束後是否有對此次結盟進行檢討並納入規劃作業，透過聯盟經驗學習，提高聯盟目標達成率。
四、在各構面的關係上可顯示出，ISP策略聯盟類型對聯盟績效有影響；策略聯盟管理行為對聯盟績效也有顯著影響，而策略聯盟四種類型對於聯盟管理行為也有部分差異。另外在不同聯盟夥伴選擇因素下，對於聯盟績效也有所影響。

關鍵字

策略聯盟 ； ISP產業 ； 策略聯盟管理作為 ； 聯盟績效

並列摘要

The main purpose of this research is to penetrating the influence of strategic alliance type and alliance behavior resulting in alliance performance. In the past studies, there were only focused on researching critical factors that experienced successful alliances among ISP, ICP, and ASP industries in Taiwan, but no research or actual scenario were confirmed that ever ally themselves among ISP industries. Hence, this research is based on the structures of stock shares and the perspectives of alliances to differentiate strategic alliance types as well as analyze on choosing alliance management and allying partners from different point of views. The analysis induces critical factors of a successful ISP alliance in Taiwan.
The research utilizes the method of case-study as studying objects of those ISP alliances are in progress and are completed. Throughout the in-depth interviews, we are able to develop related questions based on their background and case information. The results of the research are described in the followings:
1.ISPs in Taiwan have common characteristics of more exclusive control in holding more market sharing. The more capitals of ISPs have the more bargaining power can expand their market sharing. small-size ISPs are condensed their scales to pygmies. Thus, fixed-line firms, ISPs, and Internet related firms are compromised by negotiating alliances so they can keep competitive and growing in the market.
2.Both terms of “Exchange stack sharing” and “perspectives of alliance” influence alliance performance to which firms among ISPs in Taiwan conduct allying and choose alliance type. In spite of utilizing type “Horizontal” or “Vertical”, majority choose “Exchange stack sharing” for strategic alliance have better operating performance. Overall, for those don’t choose “Exchange stack sharing” as strategic alliance plan, utilizing type “Horizontal” have better operating performance than the other.
3.The firms are conducting to be allied among ISPs in Taiwan, most of them are deeply aware of “Alliance Behavior” before they are toward the alliance. Most of interviewers’ state “The successful alliances are considered they are all well-planed beforehand and well management and monitoring while the projects are in progress.” Even some of interviewers’ feedback “They subsume assessments and reviews as part of planning projects, so they learn things from the alliance afterward thus enhance to reach their ultimate goal.”
4.In the relationship of each structure, type of alliance directly effect alliance performance; behavior of strategic alliance obviously effect alliance performance too. Furthermore, 4 types of strategic alliances partially effect behavior of alliance management. The factors of choosing allying partners also effect alliance performance.

並列關鍵字

Strategic Alliance ； Strategic Alliance Behavior ； ISP Industries ； Alliance Performance

參考文獻

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