隨著資訊科技的發達,現今已經步入資訊化時代,許多的事物只要透過電腦就可以完成,網路眾包也因此興起,但網路工作面臨品質參差不齊、難以控管的問題,因此本研究想藉由遊戲化來改善此問題。遊戲化在近幾年快速竄起,許多企業、教育界紛紛運用此概念,企業利用遊戲化使員工感覺工作更加有趣,提升他們的工作意願;教育將學習結合遊戲,使學習者得到更好的學習成效。在網路上或書本中也可以看到許多關於遊戲化的資料,眾多觀點都顯示遊戲化對提升事物的成效十分有影響。但遊戲化是否真的如此有成效,將遊戲融入各項事物真的都能達到最好的結果嗎?這點仍需經由研究來驗證。基於此想法,本研究欲將網路上流行的眾包工作加入遊戲因子以檢測遊戲化是否能提升工作品質,在多方考慮後,本研究選擇網路問卷作為實驗加入遊戲化的工具。本研究之目的就是希望能藉由在線上問卷中加入遊戲因子,使線上問卷遊戲化,以檢測遊戲化的成效,了解遊戲化是否會影響工作者的態度及行為意圖,以及能否提升工作的品質。本研究將透過實驗法來進行研究,實驗採2*3隨機分組,分別檢測有加入遊戲的線上問卷和未加入的差異,以及有無獎勵之差異,進而探討出遊戲化的線上工作是否對工作品質有改進的功效。研究結果顯示:一、獎勵機制不會影響到工作品質;二、不同遊戲因子會對工作品質有不同的影響;三、獎勵機制與遊戲因子的組合會對工作品質中的額外付出有影響;四、工作品質與主題涉入皆會影響到後續行為意圖。
Following the development of information technology, we are in the information period. Many thing can do through computer and public sourcing become more popular. But internet work have quality problem and not easy to control. So we want to solve this problem with gamification. Recently, gamification is a hot topic. Many enterprise and academia use this concept to make their work more interesting and elevate the learning effect of their course. On the internet and lots of books can see many data about gamification which show gamification have good effect on a lot of things. But is that true? Everything use gamification can get the effect? The concept should be prove. So we want to add game factors on public sourcing work to prove that if gamification can elevate work quality or not. After thinking, we choose online questionnaire to be the tool which we will add gamification. Our research purpose is adding game factors in online questionnaire to make it gamification and prove the effect of gamification if it will influence workers’ attitude, behavior intention and work quality or not. We use experiment method and the experiment adopt 2*3 random group to prove the difference between have gamification or not and have reward or not. The result show that (1) Reward doesn’t effect work quality. (2) Different game factors have different effect on work quality. (3) Reward combine game factors have effect on extra disbursement which is the item in the work quality. (4) Work quality and topic involvement have effect on behavior intention.