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  • 學位論文

臺灣農業社會企業使命推動與永續發展-商業模式分析

Mission Promotion and Sustainable Development of the Agricultural Social Enterprises in Taiwan: Business Model Analysis

指導教授 : 蔡文鈞
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摘要


臺灣社會企業在近幾年已經成為創業的發展趨勢,經統計臺灣社會企業發展至今較多以農業領域為主流;農業領域的多元化,使得農業社會企業在使命的推動上需面對更多複雜又廣泛的社會需求因境,挑戰達成永續發展的目標。因此如何能在二難中突破,本研究將加以分析探討一、農業社會企業之商業模式創新與設計;二、商業模式的創新與設計如何影響農業社會企業使命推動;三、商業模式的創新與設計如何影響農業社會企業之永續發展。 本研究以深度訪談法與文獻分析法,結合價值主張、經營策略、資源部署、價值網絡、營收機制及永續能力等六因子,對喜願共合國、鮮乳坊及耕山農創三個個案進行探究,並依據研究個案所屬的農業社會企業發展型態-農事服務提供、整合銷售平台、農業文化體驗三類型進行研究結果分析。 農業社會企業要建立有效的商業模式,更要由使命為核心推動,是一件困難且複雜的任務,且透過個人的力量是很薄弱的,必須運用團隊間的合作才能創造影響力。而農業社會企業除了是工作的平台更是撫育的搖籃,需要從生活、儀式、文化、教育等專業知識面向來進行資源整合,創造永續發展。 農業社會企業的運作屬於動態性的發展,會隨著時間、事件、人等因素而有所變化,因此後續研究者亦可以再持續追蹤本研究三個個案的營運發展狀況。

並列摘要


Social enterprise of Taiwan has, in recent years, become the development trend of start-up, while the development with social enterprise of Taiwan has, after statistics, mostly rooted within agricultural domain as its main-stream. And the diversification off agricultural domain has rendered the mission push of agricultural social enterprises to confront lot more complicated yet widespread dilemma of social needs, making itself in challenge of the objective to achieve sustainable development. Thus, this study would, how to carry out breakthrough within dilemma, work to analyze and investigate: 1. innovation and design of business model with agricultural social enterprise; 2. how would innovation and design of business model have impacted the mission push of agricultural social enterprise; 3. how innovation and design of business model have impacted the sustainable development of agricultural social enterprise. This study has made use of in-depth interview and literature analysis, in combination of six respective factors as value proposition, business strategy, resource deployment, value network, revenue mechanism, and sustainable ability, to carry out three case studies on Rejoice Community, "I love Milk (Milk House)," and Mountain Lodge, and conduct investigation. Besides, it would, based on the categorized attributes of the case study according to the three different development models of agricultural social enterprise -- such as provision of agricultural service, platform of integrated sales, and experience of agricultural culture, to perform analysis of study results. For agricultural social enterprise to build up more effective business model, it would take mission as its core for push, which is a both difficult and complicated task. Besides, the power is most feeble if it is conducted through individual, and it must engross team-work cooperation before impact can be exerted. Besides, agricultural social enterprise can, aside from acting as a work platform, even be the cradle of incubation, and it further requires aspects as life, ritual, culture, and education, and other professional knowledge to perform resources integration in order to create sustainable development. The operation of agricultural social enterprise is considered as dynamic development, which will vary in according to changes of time, event, and human factors; it is why subsequent researchers can continue to follow and track down the scenarios of operation developments with regard to the three case studies done in this research.

參考文獻


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