織布業廠商事業策略之探討

The Research of Strategy for Fabric Production Company

黃永鑫(YUNG-HSIN HUANG)

指導教授 ： 謝龍發

中原大學/商學院/企業管理研究所/碩士(2016年)

https://doi.org/10.6840/cycu201600045

摘要

「織布業的矽谷在台灣」，是紡織業者間均流傳的美名。自1950年代起，台灣織布業歷經六十餘年之發展與成長，使得台灣的織布產業結構，有著完整的生產體系，在國際市場廣大的需求下，業者也不斷積極研發新產品、更新生產設備，使得台灣紡織品是世界機能性紡織原料供應來源之一。
本研究為探討織布業廠商在產業內的狀況，以及進一步了解整體的產業環境，運用了「策略矩陣分析法」去解析三家不同規模大小的織布業廠商過去是如何透過調節自身資源來回應產業環境的消長，並採取適當的策略行動，以達到今日產業的優勢與地位。
根據司徒達賢（2005）歸納企業事業策略的六項構面：「產品線廣度與特色」、「目標市場的區隔與選擇」、「垂直整合程度之取決」、「相對規模與規模經濟」、「地理涵蓋範圍」與「競爭優勢的利器或條件」，本研究提出了十項研究發現。也針對三種不同規模大小的織布業廠商提出對應的研究建議：(1)對持有固定資產高、持有資本額高、營運規模為中大型之廠商-減少減產損失、朝OBM發展，(2)對擁有特殊人脈關係、持有資本額低、營運規模之中小型等廠商-善用自身優勢，與日本市場發展資源互補上的合作，(3)對選擇不上市上櫃、擁有特殊核心技術、營運規模為中小型等廠商-保持組織彈性，持續專注於技術上的創新。

關鍵字

紡織業,策略矩陣分析法

並列摘要

“The Silicon Valley of textile market is in Taiwan” is a pleasure. The Textile industry in Taiwan has gone through the rapid growth since 1950. It came with the complete textile manufacturing networking and production system in Taiwan. In order to meet the dynamic demands of the global market, the firms try to make a breakthrough on product and update the equipment consistently. All the efforts make that Taiwan play a key role on textile supply in the global market.
This study aims to show how the textile firms in Taiwan behave in textile industry, and deliver a whole understanding of the industry environment. We adopt the Strategic Matrix Method to analyze how the three different scale firms moderate their resources responding to the changing market, and take appropriate strategies to maintain the competitive advantage.
Based on the business-level strategy comprised of six dimensions (Seetoo,2005)Ｗe proposed ten research findings. We also conclude three practical suggestions to the three different scales firms: (1)For those large-size firms which hold the high fixed assets, they supposed to reduce their loss on spare capacity, incline to be OBM-oriented.(2)For those medium-size firms which have the unique social capital, and hold less assets, they supposed to develop the resource-complementary collaboration.(3)For those medium-size firms which chose not to issue the stocks and have the core competence ,they supposed to maintain their flexibility, focus on the innovation technologically.

並列關鍵字

textile industry, Strategic Matrix Method

參考文獻

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