旅行社評選旅館供應商之研究-以獎勵旅遊為例 摘要 隨著經濟的發展,企業主為了激勵員工,利用獎勵旅遊的方式來回饋員工,公司福委會自辦或委請旅行社業者來辦理獎勵旅遊,而旅行社業者在承辦獎勵旅遊時如何來選擇旅館供應商是為本研究研究的目的。 本研究旨在探討旅行社在舉辦獎勵旅遊時選擇旅館供應商之考量因素,先探討過去相關研究的文獻,再透過專家訪談及德爾菲法專家問卷來調查旅行社在評選旅館供應商時所重視構面的程度。之後利用無母數分析方法肯德爾係數來確認旅行社專家選擇的一致性及重視程度。 研究結果顯示,旅行業者承辦獎勵旅遊所重視旅館供應商,「館供應商硬體供應面」、「旅館供應商人力資源配合面」、「旅館供應商服務配合面」、「旅館供應商行銷構面」等四大構面因素。此研究有助於旅館業者了解旅行社在承辦獎勵旅遊中所重視選擇旅館供應商的各項考量的構面因素,並從構面中找出能提供更令人滿意的產品及服務,也更能提升飯店服務營運績效。 關鍵字:獎勵旅遊、供應商評選、德爾菲法。
To study Selection Hotel Suppliers for Travel Agency - A Case Study of Incentive Travel ABSTRACT With improving economic development, companies and business owners can help to motivate staff through the use of travel incentives as a way of giving back to their employees. The company welfare committee works to find hotels or ask travel agencies to assist in finding and applying for hotels on the behalf of employees as part of the travel incentive. This study focuses on the travel agencies choosing different hotel suppliers and help to organize the travels, based on the past relevant research literature and through expert interviews and questionnaires using the Delphi method to investigate the travel agencies important aspect in the selection of good hotel suppliers. Travel agency experts use the nonparametric Kendall method as their criteria to confirm the consistency and quality of the hotels. Based on the above methods used by travel agency experts, there are four important aspects with the travel incentives in relation to the hotel providers; these are museum of supply provider hardware supply surface, distribution of resources of the hotel, quality of hotel services, hotel marketing and other factors of the four aspects. This research helps hoteliers to understand the decision-making process and guidelines used by travel agency experts in order to provide more satisfactory services and products, and be better able to improve operational performance. Keywords: supplier selection, incentive travel, Delphi method