企業實踐社會責任之歷程及模式建構研究—以臺灣電子科技產業為例

An Empirical Study of the Implementation of Corporate Social Responsibility And Constructing the Process Model：Evidence from Electronic Industry of Taiwan

張瑞生

指導教授 ： 李明芬

國立臺灣師範大學/教育學院/社會教育學系/博士(2010年)

摘要

隨著全球化趨勢演變，企業組織因為掌握資金、技術及人才，透過生產及服務的提供，對各地經濟、社會文化與環境帶來重大影響。本研究旨在探討企業實踐社會責任之歷程，以臺灣電子科技產業為例，分析歸納企業實踐社會責任的倫理價值觀、面向與成果、影響因素、途徑與行動，藉此建構臺灣企業實踐社會責任模式，提供學術界及實務界參考。

本研究具探索性研究的特性，採用質性取向個案研究法，經由立意取樣原則，以多個案方式選出三個代表性個案企業為樣本進行訪談，訪問對象包括企業相關部門主管、基金會執行長以及具合作關係的利益相關者，共計十五位。探究利益相關者對個案企業實踐社會責任的觀點，以建構臺灣企業實踐社會責任模式。經由訪談資料、參與觀察及文件分析，提高研究信實度以回應研究目的與問題。

研究結果發現臺灣企業實踐社會責任之歷程，受儒家倫理價值影響，採內親外疏的次第性開展，呈現由上而下、從內向外再由外返內的途徑，就利益相關者管理上呈現以內部（主要）利益相關者為先，外部（次要）利益相關者為後的次第。本研究另指出透過公民社會的倡議與宗教信仰的影響，有助於提升企業對外部（次要）利益相關者的負責行為。

關鍵字

企業社會責任 ； 企業倫理 ； 企業公民 ； 儒家倫理 ； 利益相關者管理

並列摘要

Corporate social responsibility (CSR) is critical to sustainable business. It has become a global issue receiving much attention in both western and eastern countries. The purpose of this research is to explore the divergent implementation models and processes of corporate social responsibility through case study. The study chose three information technology enterprises for exploring the practice of corporate social responsibility from the perspectives of Confucianism. The dimensions of corporate social responsibility in this research include ethic value, impact factors; practice approach and corporate actions. The researcher also conducted interviews with the CEO, managerial staff and key stakeholders in order to understand how corporate ethic values affect the relationships among the internal and external stakeholders. Fifteen stakeholders from the three cases were interviewed to depict the divergent implementation processes of CSR. Data were analyzed through content analysis strategies.

The results of this study reveal that business executives in all of the three corporate highly regard Confucian ethics and abide by the hierarchical human relationship even in the business environment. Those who have religious beliefs tend to be more persistent with implementing corporate social responsibility. Because of such ethical value, they pay more attention to the stakeholders within the corporate than those outside. The three corporate also pay much attention to customer satisfaction and environmental protection. They encourage employees to participate in community activities with corporate code. Overall, the three information technology enterprises take an inward-out and top-down approach to implementing their corporate social responsibility. Most importantly, this research found that the corporate leaders’commitment to citizenship advocacy and religious beliefs help extend their corporate social responsibility practice to benefit more outside stakeholders.

並列關鍵字

Corporate Social Responsibility (CSR) ； Business Ethics ； Corporate Citizenship ； Confucian Ethics ； Stakeholder Management

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