廚房式樣與使用行為之研究

Study of Kitchenware Styles and Using Behaviors in Kitchen

侯琬純

指導教授 ： 楊紹裘

國立臺灣師範大學/科技學院/工業教育學系/碩士(2004年)

摘要

本研究的主旨在探討大眾對廚房式樣與使用行為的偏好，並深入將樣本中不同之個人背景對廚具樣貌及使用行為間的差異加以分析，以作為未來廚具市場開發之參考。 本研究首先採用量化統計分析，包括有次數與百分比和卡方交叉比對兩個部分進行，從數據中了解消費者對理想中的廚房式樣和行為活動的偏好為何，爾後至廚具公司進行質性的訪談，以逐字稿的方式撰寫訪談結果，最後將「量化數據」與「質性訪談結論」兩項從事比對分析。經過研究之後獲致以下幾項研究結論：
一、「性別」與「廚具風格」、「廚具特質」、「廚房的附加功能」彼此之間有顯著性的差異。
二、「年齡」和「廚房與餐廳空間的配置」、「廚具特質」、「廚房格局」、「廚具風格」、「廚房使用的次數之間」有顯著性的差異；而「性別」與「廚房設備的型態呈現」、「廚房與餐廳之間的配置關係」則是受到傳統使用習慣的影響。
三、「公司職位」與「廚房規劃」、「廚具價格」、「廚房與餐廳之間的配置」、「在廚房是否看到孩子」、「每週使用廚房次數」彼此之間是有絕對性的影響；而「住宅類型」與「廚具特質」是有顯著性的差異。
四、經由「量化」與「質性訪談」兩者互為比對之後，得出大多數的結論是相符合的，而在「量化結果」和「廚具實際銷售市場上」兩者結果若有差異之處，其主要影響的原因在於「消費者對廚具價格的認知」與「空間面積」兩項因素方面。
最後，綜合本研究所獲得的研究發現與結論，提出對後續研究之建議。

關鍵字

廚具 ； 廚房 ； 式樣 ； 風格 ； 使用行為 ； 偏好

並列摘要

The aim of this study is to discuss consumers’ preferences in kitchen styles and using behavior and further compare individual consumers’ backgrounds with their using behavior and kitchenware genres in order to provide references for developing kitchenware markets in the future.

This study adopts the quantitative analysis of frequency and percentile rank and Cross Analysis of Chi-Square Test. From the statistics, we understand consumers’ ideal preferences in kitchen styles and using behavior. Afterwards, we proceed to the qualitative analysis of interviewing kitchenware companies and literally tracing the results. Finally, the statistics of the quantitative analysis and the results of the qualitative interviews are compared. The research findings include the following:

．Males and females are significantly different in kitchenware styles, kitchenware properties, and additional functions of kitchen.

．Age is correlated with the disposal of kitchen and dining room, kitchenware properties, the layout of kitchen, kitchenware styles, and the times of using kitchen per week. The relation of gender with the arrangement of kitchenware and with the disposal of kitchen and dining room is influenced by the traditional customs of use.

．Absolute correlation exists between the position of occupation, kitchen planning, prices of kitchenware, the disposal of kitchen and dining room, seeing children in kitchen, the times of using kitchen per week. Significant difference is also found between housing types and kitchenware properties.

．The comparison of the quantitative analysis and the quantitative interviews shows that most findings are correspondent in respect to quantity and quality. The discrepancies found between the qualitative results and the actual sell in kitchenware markets are mainly subject to the two factors of consumers’ noesis of kitchenware prices and the area of space.

Finally, summing up the findings and conclusions of this study, we propose suggestions for further research.

並列關鍵字

Kitchenware ； Kitchen ； Style ； Genre ； Using Behavior ； Preference