透過您的圖書館登入
IP:3.128.199.210
  • 學位論文

群眾意見一致性及自閉傾向對從眾行為的影響

The Influence of Opinions Similarity and the tendency of autism on Social Conformity

指導教授 : 郭郡羽

摘要


人是群居的動物,很少有人能離群索居地生活,完全不與他人互動,個體由於受到群體中其他成員的影響而改變自己的行為,這種從眾的現象常見於日常生活中,而從眾也存在個體內差異,可能會因著個體不同的特質而有不同程度的從眾,然而並非所有的研究都有相似的結論,在從眾行為與自閉傾向的關聯性研究中就有著不一致的發現,在Yafai等人(2013)的研究顯示自閉症者比起非自閉症者更不從眾;而在Lazzaro等人(2018)的研究中發現自閉症與從眾行為無關。因此,本研究的主要目的則是要釐清自閉傾向與從眾行為間的關聯性,並為過去不一致的發現提出可能的解釋。本研究透過透過將他人的意見呈現於提示畫面中來營造從眾情境,並觀察他人意見一致性是否會影響記憶再認作業的表現,同時以自閉光譜量表評估參與者的自閉傾向。結果發現自閉傾向對從眾行為沒有影響、群眾意見一致性越高從眾行為越多。

並列摘要


People live with social group, we interact with others everyday. Individuals may change their behavior or attitude due to observation of other’s performance within the group. The definition of conformity as behavior intended to fulfill normative group expectancies as presently perceived by the individual. Individual differences of comformity had been observed in pervious studies. However, not all studies have similar conclusions. There are inconsistencies in the research on the correlation between herding behavior and autism tendency. A study by Yafai et al. (2013) showed that people with autism were less conformed than non-autistic people; and a study by Lazzaro et al. (2018) failed to observed the differences between low and high actistic tendency groups. Therefore, the main purpose of this research is to clarify whether autistic tendency correlate with conformity. This study created a conformity situation by presenting the opinions of others in the screen, and observed whether the consistency of the opinions of others would affect the performance of the memory recognition task. The autistic tendency was also evaluated by Autism -spectrum Quotient. The results found that autistic tendency had no effect on conformity behavior, and the higher the consensus of the masses, the more conformity behavior.

並列關鍵字

Social Conformity autism Opinions Similarity

參考文獻


中文文獻
周至宏、韓揚銘、邱建達、范錚強(2017)。行動排隊服務對消費者排隊心理影響之研究。Journal of e -Business,19,205 -238。doi: 10.6188/JEB.2017.19(2).04
陳鉦達、謝安田(2009)。消費者個人特質及從眾消費傾向間關係之研究。稻江學報,3,204 -222。doi:10.30163/BR.200706.0002
黃開義、黃瓊慧、葉子明(2017)。一起來團購!團購意願前置因素之研究。Marketing Review,3,293 -324。doi:10.6220/joq.2017.24(2).03
傅安弘、賴靜蓉、王惠珠(2017)。網路團購市售包裝食品之網路口碑對從眾行為之影響。民生論叢,13,73 -101。doi:10.30104/CYMR.201204.0001

延伸閱讀