本論文主要目的欲探討技術能力與環境脈絡如何影響組織記憶與新產品成功之間的關係。以紡織產業為研究對象,透過便利抽樣及滾雪球的方式取得樣本,有效問卷共101份。使用驗證性因素分析檢驗量表之信效度,並以階層迴歸分析方法進行假說檢定。將產品開發專案區分為上下游產業,研究結果發現:(1)上游部分,市場變動程度越高時會強化組織記憶之總量與新產品成功之間的正向影響及弱化組織記憶之分享與新產品成功之間的正向影響;(2)下游部分,技術能力提升時會強化組織記憶之分享與新產品成功之間的正向影響,(3)下游部分,競爭強度越高時會強化組織記憶之分享與新產品成功之間的正向影響。
This thesis focuses on investigating how technological capability and environmental context affect the relationship between organizational memory and new product success. A total of 101 textile firms by purposive and snowball sampling method are used in this study. The confirmatory factor analysis is used to test the reliability and validity of these scales, and hierarchical regression is applied to test the hypotheses proposed in this study. First of all, in upstream firm, the higher degree of market turbulence is, and the stronger of the positive relationship between the amount of organizational memory and new product success and the weaker of the positive relationship of the sharing of organizational memory and new product success has. Second, in downstream firm, increasing the technological capability can strengthen the positive relationship of the sharing of organizational memory and new product success. Third, the higher degree of competitive intensity is, the stronger of the positive relationship of the sharing of organizational memory and new product success is. Therefore, these findings implied that firms should focus on its organizational memory and adapt to different situations.
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