單身未婚女性獨居生活型態研究與單品設計 —以精油燈產品之多元性創作為例

Lifestyle study and product design for single female Taking variousdesign of the odor lamp as anexample

鄭夙媛(Su-Yuan Cheng)

指導教授 ： 邱國峻

崑山科技大學/創意媒體學院/視覺傳達設計研究所/碩士(2012年)

摘要

隨著時代改變女性意識覺醒以及女性投入職場的現象增加，越來越多女性選擇保持單身或延後結婚，這些女性就是現在大家稱為「敗犬」或「海蒂族」（HEIDIS)的未婚單身女性。近幾年研究者以及研究者周圍的朋友們年齡也到了稱為「敗犬」的經濟獨立單身熟齡女性，研究者周圍不少朋友也都開始外出獨立居住或是自己買房置產，受到周圍這些朋友的影響,研究者便開始對於獨立居住未婚單身女性的居家生活風格，以及針對單身女性的居家單品設計感到興趣。
這些經濟獨立且獨立居住的未婚單身女性相當重視生活品味。 近年來市面上越來越多的建商推案廣告，都開始主打單身女性,顯示單身女性族群選擇獨立生活或購屋的以不再是少數。而這些經濟獨立的單身女性重視生活風格以及生活品味，對於自己的居住空間及居家單品，也是相當注重，但目前市面上適合單身女性的居家單品在設計上都還有些不足。 由於一個人居住的緣故，她們相當注重居住空間的環境氛圍，以及白天擁有工作的緣故特別重視在家時間的放鬆舒壓，因此在眾多女性居家單品中又以跟放鬆舒壓有關的精油燈具類產品最受到她們的喜愛精油燈產品所散發的光源可將居住空間營造浪漫溫馨的氛圍，也可藉由舒壓精油的香氣，達到居家芳療的作用。
所以本研究將針對市面上的精油燈飾產品進行蒐集分析，並針對目前獨立居住的單身女性進行訪談，了解這些單身女性的居家生活風格以及對於精油燈香氛產品的需求，將結果設計開發適合獨立居住未婚單身女性的精油燈飾產品。並將所設計出之精油燈飾產品交由受訪者來試用，進一步了解獨立居住未婚單身女性們對於此產品的看法及建議，使精油燈飾產品的設計 能夠更加貼近這些獨立居住未婚單身女性的居家生活，也使精油燈飾產品能夠在市場上有更多的設計創新和突破。

關鍵字

單身女性 ； 生活風格 ； 精油產品 ； 產品設計 ； 居住空間

並列摘要

With the changing times, the raise of feminine consciousness and the increase of female employment, more and more women choose to remain single or marry at a late age. These single and independent women are so-called “underdogs” or “Heidis” . In recent years, researcher and the friends of researcher are gradually to the year of economically independent women who are so-called “underdogs”. Many of researcher’s friends decide to rent outside or buy houses on their own. For the influence of these friends, researcher started to be interested on the home life style and the design of housing products of the single and unmarried female.There are lots of bachelor women putting more focus on their living qualities. Recently, more and more real estate commercial are focusing on bachelor women, which shows that single women put more consideration on their independent living environment. Those economical independent bachelor women care much about life quality.
They have good taste and really put emphasis on choosing every material that fits their life style. However, currently there is not so many products that are suitable or designed for them. Since they are living alone, they think much on good atmosphere of the environment. Moreover, because of their heavy workload, they also need a relax feel after work especially at home. Therefore, among all the housing products, essential products are commonly attractive to them, especially fragrant lamps.
The warm bulb/candle light creates romantic atmosphere with fragrance. They can be relaxed by the fragrance of aromatherapy.This study will focus on the market of volatile oil decorative lighting to collect data and analyze it. The single women who living alone were interviewed to understand their life style and their demand for volatile oil decorative lighting. The results of interview will be used to design volatile oil decorative lighting which suit for the single women who living alone. The designed volatile oil decorative lighting will be sent to the interviewees to test it, try to learn more about the views of this products from single women and their recommendations, in order to let the design of volatile oil decorative lighting could be closer to single women’s home living. Furthermore, volatile oil decorative lighting can have more design innovations and breakthroughs in the market.

並列關鍵字

single matures ； women ； life style ； product design ； home good

參考文獻

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