加盟連鎖飲料店總部績效評估

Beverage Stores -Headquarters Performance Assessment

李琮偉(Zong-Wei Li)

指導教授 ： 張洝源

國立虎尾科技大學/管理學院/工業工程與管理研究所/碩士(2010年)

https://doi.org/10.6827/NFU.2010.00084

摘要

面臨全球金融危機之衝擊，許多企業紛紛實施無薪假、裁員，導致失業人口不斷上升，出現一職難求的現象，因而想創業的人即增加。但是，根據創業人口統計資料，只有20%人有自己規劃，其他大部份的人只有創業的想法但無具體目標，因此加盟變成了最好的選擇。然而，媒體經常披露加盟者繳完加盟金，總部就發生問題，導致血本無歸，所以加盟前應該要做好萬全準備。目前加盟者大多以口耳相傳方式選擇加盟總部，造成一時不察而投資失敗。本研究希望建立一套加盟總部之評估模式，提供加盟主在加盟前之參考依據，避免莽撞投資而遭致失敗而破產之命運。

關鍵字

加盟 ； 平衡計分卡 ； 灰關聯分析 ； 層級分析法

並列摘要

The unpredictable financial crisis has caused businesses serious problem. The way for companies to tackle with this crisis is to implement no salary vacation and layoffs,which cause unemployment rate raises. There are more people looking forwork, and it appears difficult to get a job. Therefore, there are increasing number of people want to start their own business. According to entrepreneurial population statistics, only 20% of people have their own career plans. The rest of people want to start their own business, but do not have any specific goal for their career.Therefore, joining chain stores business becames a better choice. However, media reports that franchisees often just happen to join, and their headquarters
immediately announced that they have encountered vital problems. This situation causes franchisees lose all their invested money, so we suggest that franchisees have to be well-prepared of detailed information about franchisors before joining iii chain stores.The method people choose which franchisee to join is mostly by way of mouth,however, such inadvertent omission always lead to significant investment failure.We hope this study can assist people to avoid any rush investment and bankruptcy before joining chain stores. Our intention of this study comes from the studies of a beverage store as a five-year existence period; the way they improve profits in a competitive market; the way they change their traditional operational method while fresh competitors continuously coming into the market.
This study starts with four dimensions of balanced scorecard as an index, and explores objectives of the guidelines through relevant literature. This study also
comprehends and discusses franchisors, from stores planning to actual operation; tilize survey to explore the use of analytical hierarchy process to analyze the four dimensions of balanced scorecard to prioritize the critical elements to run a franchisee chain store.

並列關鍵字

Franchising ； Balanced Scorecard ； Grey Relational Analysis ； Analytic

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