典型的B2B (Business to Business,商業對商業)平台通常是藉由資訊的不對秤,或者介於規模、資源不對等的雙邊用戶及供應者提供平台及完成交易。垂直式B2B平台指的是對上下游的客戶及供應商提供整合或零售能力而完成交易;水平式B2B平台則通常是藉由提供平台介紹客戶及供應商來達成交易而不一定擁有自身產品。本篇論文探討台灣半導體設備業者,如何憑藉在地通路及良好信譽的垂直式B2B平台以建立水平式B2B平台,並藉由垂直及水平式平台的結合,以及台灣和華人區域於先進封裝的領導地位,使得在地品牌及國際品牌共同以更有效率的方式迅速進入其他技術領域以擴大市占及贏得更深的客戶信任及更佳品牌信譽,如此加速切入國際各區域的終端用戶市場而形成價值鏈矩陣。在先進封裝領域,由於快速技術演進的壓力,如此結合為客戶提供快速並可靠的技術媒介及技術諮詢關係,並有效提供研發方案或從中發展新一代革新技術。另一方面,對於平台中各自擁有技術及品牌的供應者,如何避免或降低可能的產品策略、文化差異及管理衝突,及更進一步的加深合作也嘗試予以探討,以求長期的多贏策略。
The typical B2B platform usually completes transaction due to the information asymmetry or the nonequivalent scale, resource, and positions amid large and small parties. Vertical B2B platform may integrate sub module suppliers to sell or retail products from upstream to downstream. Horizontal B2B platform is usually not the owner of products offers transaction through introduction of purchasers and suppliers. In this thesis, a horizontal B2B platform in Taiwan semiconductor equipment field is growing upon channels of local brand equipment supplier with strong reputation, who is actually a vertical B2B platform owner. With bundled platforms and selected partners, cooperation in between new or existing brand owners of worldwide and strong local maker enjoys efficient penetration in semiconductor equipment market, and then also performs better reference for all parties in advance packaging field of different territories of worldwide due to success in Taiwan, albeit foundry and OSAT in Taiwan and mainland China are leading players. A value chain matrix is found. It turns out that end customers become to reply on such synergetic cooperation more and more, and proactively consult it for seeking efficient solutions in RD which stimulate more chances for engaging potential technologies and innovation. On the other hand, a further engagement or to manage contrary of business interest of each part in the platforms is a topic to be further investigated.
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