加油站與刷卡銀行間的動態競爭關係之分析

論文摘要台灣國內的油品市場從1987年前由中國石油獨佔壟斷整個油品市場，至1987年後政府開放民營加油站的設立，造成兩大油品供應商台灣中油與台塑石化間為了搶奪油品通路間的動態競爭。而油品供應商為爭取民營加油站的加盟，提出更具有吸引力的折扣與優惠；又形成了油品供應商與加油站業者間的動態競爭。 1993年，財政部發布「信用卡業務管理辦法」，全面開放台灣金融業信用卡市場，使消費者改變以往消費習性，以塑膠貨幣取現金交易，使信用卡成為現代人加油時支付費用的重要工具。因此銀行業者必須以更多元的產品與優質的服務爭取消費者的認同。油品供應商、加油站業者、刷卡銀行業者、消費者，四者之間形成很複雜的動態競爭的關係，本論文針對加油站業者與刷卡銀行業者間的動態競爭的關係加以分析。關鍵字：動態競爭、加油站、刷卡銀行

關鍵字

動態競爭；加油站

並列摘要

Abstract Before 1987, Chinese Petroleum Corporation (CPC) monopolized the domestic fuel market. After 1987, the Government chartered to set up the private stations. The two oligopolistic players CPC and Formosa Petrochemical Corporation snatch the channels. Hence, there is dynamic competition relationship between the big two. Moreover, the big-two offer attractive discount and advantages in order to attract the franchisees. This causes the dynamic competition relationship between the fuel suppliers and gas station franchisees. In 1993, Ministry of Finance issued the credit card business management approach to open the domestic credit card market. The plastic money became an important tool to pay at the gas station. In order to win the customers, the banks have to offer diversified and high quality services. Now the dynamic competition relationship between fuel suppliers, gas station franchisees, credit card banks and consumers become complicated. This study analyzes the dynamic competition relationship between gas station and credit card banks. Keywords：dynamic competition, gas station, credit card banks.