運用文字探勘技術分析台灣企業社會責任書之綠色科技資訊之有效性研究

Apply Text Mining Technology to Analyzing Validity of Green Technology of Taiwan Corporate Social Responsibility Report

廖智偉(JHIH-WEI LIAO)

指導教授 ： 黃士銘

國立中正大學/管理學院/資訊管理學系/碩士(2013年)

摘要

近年來文字探勘技術已開始應用在各個管理領域，依據調查分析，2007-2010年期間已有國內的許多學者進行相關文字探勘的技術於商業應用上的研究，大部分以資本市場財務業務資訊監理智慧、企業評價、企業風險管理、以及新聞對於市場反應為主，然而卻較少對公開發行公司的公司治理與資訊揭露方面進行相關的探討。
然而氣候變遷的影響，國際環保意識逐漸高漲，許多公司逐漸意識綠色科技這一塊，企業實施綠色科技可以減少該公司的風險成本，以及降低營運成本，對於公司利益關係人來講，投資決策不只單單看財務方面，相關非財務資訊更可以評估該公司的企業價值。
因此本研究以設計科學(Design Science)之研究方法為基礎，以以朱文禎、洪鈴雅在電子商務學報所提出來的綠色科技架構為知識本體，提出使用文字探勘提出一套分析資訊揭露模式，以自動化的文字擷取機制進行分析，分析企業之企業社會責任報告書內容，以了解企業實施相關綠色科技之政策，使投資者或利害關係人能藉由本研究結果進行決策考量之判斷。
本計畫的成果希望能提供學術研究的創新，更可以做為觀測公司有關綠色科技之各面向，了解該企業未來可能面對的風險。

關鍵字

企業社會責任 ； 設計科學研究法 ； 本體論 ； 文字探勘 ； 綠色科技

並列摘要

Text mining techniques in recent years has begun to be applied to the field of management, based on the analysis of the research is conducted in the period 2007-2010 many domestic scholars have associated text mining techniques in business applications, supervision of capital markets financial and business information wisdom, business valuation, enterprise risk management, as well as news for the market reaction, however, of less public offering of corporate governance and information disclosure.
However, the impact of climate change ,international environmental consciousness gradually rising, many companies that a gradual awareness of green technology, enterprises to implement green technology can reduce the company's cost of risk and reduce operating costs, for company stakeholders concerned, investment decisions more than just look at the financial aspects, more relevant non-financial information to evaluate the company's enterprise value.
In this study, design science method was proposed based on the use of text mining Zhu-Wen Zhen, Hong-Ling Ya mention green technology architecture as ontology, proposed to use text mining analysis of information disclosure mode, text retrieval mechanisms to automate the analysis, analysis of corporate social responsibility corporate contents of the report, understanding enterprises to implement policies related to green technology, enable investors or stakeholders can make decisions by considering the results of this study.
The outcomes of this project hope to provide innovative academic research, but also can be used as observation related to green technology-oriented to understand the risks the company may face in the future.

並列關鍵字

Design science research method ； Green technology ； Corporate social responsibility ； Ontology ； Zipf’s Law ； TF-IDF ； Text mining

參考文獻

朱文楨, &洪鈴雅. (民101)。公司承諾實施綠色資訊科技之探討-以筆記型電腦產腦為例. 電子商務學報, 14(4), 723-742.

Becchetti, L., Di Giacomo, S., & Pinnacchio, D. (2008). Corporate Social Responsibility and corporate performance: evidence from a panel of US listed companies. Applied Economics, 40(5), 541-567.

Bowen, H.R. (1953). Social responsibilities of the businessman: Harper.

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