資訊科技的進步,使得民眾接受資訊的方式更加的多元,金融保險業的進步更是日新月異,隨著時代的前進,主管的領導管理能力是必須要提昇的工作能力,面對廣大的就業民眾,什麼樣的人格特質屬性是適合來從事保險業,並且針對不同的人格特質給予不同的領導管理,因此本研究將探討五大人格特質是否會因主管的領導風格而影響工作績效。 本研究是採用問卷調查的方式來瞭解業務員的五大人格特質與工作績效是否因主管的領導風格為干擾變項之關聯性,因此問卷對象為現職的保險從業人員,區域包括了嘉義、台南兩地等,抽樣方式為便利抽樣法,透過營業單位的早會參與人數,共發放了280份問卷,回收160份問卷,問卷回收率為57.14%。回收之問卷透過敘述性統計分析、信度分析、效度分析、因素分析、獨立樣本T檢定、相關分析及迴歸分析進行檢驗。 本研究之研究結果如下: 1. 五大人格質中親和性、開放性、勤勉正直性對於工作績效有顯著關係。 2. 轉換型領導、交易型領導對於工作績效有顯著關係。 3. 轉換型領導與交易型領導對五大人格特質中開放性人格特質與工作績效有顯著之干擾效果。
Due to the rapid change of information technology, people have more diverse access information than before, the improvement of the leadership capabilities become an important issue in financial insurance industry. In face of the general public who seeks employment opportunities in the financial insurance industry, the management staff shall be able to identify the right personality and know how to lead different personalities with different leadership styles. Therefore, this research is to investigate whether the work performance of five personalities would be affected by different leadership styles. A questionnaire survey was conducted to understand whether sales’ big five personality traits and work performance are impacted by managers’ leadership style, which is a moderator in this study. The target sample focuses on insurance sales who currently work in Chiayi and Tainan. Convenience sampling is used to collect data. In total, 280 questionnaires were sent and 160 were recovered, the valid response rate is 57.14%. After collecting questionnaire, this study conducted a series of methods to analyse the data, including descriptive statistics analysis, reliability and validity analysis, factor analysis, independent-sample T test, analysis of correlation, and regression analysis. The findings of this study are concluded as follows: 1. Agreeableness, Openness to experience, and Conscientiousness have significant relationship with work performance. 2. Transformational leadership and transactional leadership have significant relationship with work performance. 3. Transformational leadership and transactional leadership have significant moderating effect with the big five personality traits and work performance.