遊客對休閒漁業之認知、休閒需求及參與意願之探討-以屏東縣泰國蝦養殖區為例

The Study on Tourists’ Cognition, Leisure Needs and Participation of The Leisure Fishing Industry-by Using Macrobrachium Rosenbergii Aquaculture Industry in Pingtung as an Example

蔡嘉威(Jia-Wei Tsai)

指導教授 ： 林永順

國立屏東科技大學/管理學院/農企業管理系所/碩士(2016年)

摘要

本研究採用問卷調查法，主要目的是在探究屏東縣遊客之休閒漁業的認知、休閒需求與參與意願之現況，及其在不同背景下之影響因素。本研究的母體為屏東縣之遊客，採分層抽樣法，實得有效樣本數共480份。並將所得結果以描述性統計、t 檢定、單因子變異數分析、線性迴歸分析等統計方法，進行資料處理分析。主要研究發現如下：

屏東縣遊客對休閒漁業的認知、休閒需求及參與意願呈正相關。影響休閒漁業認知的因素有性別、教育程度、職業、居住地區及是否參與過休閒漁業活動等。影響遊客休閒需求的因素有年齡、婚姻狀況、職業、平均月收入、居住地區及是否參與過休閒漁業活動。而年齡、職業、居住地區及是否參與過休閒漁業活動為影響參與意願的因素。

因此，本研究建議政府相關單位應加強宣傳及規劃在地特色來增加民眾對休閒漁業的認知，來增加其參與意願。

關鍵字：休閒漁業、認知、休閒需求、參與意願

關鍵字

休閒漁業 ； 認知 ； 休閒需求 ； 參與意願

並列摘要

This study using the method of questionnaire survey, mainly aimed Pingtung tourist ' cognition of the Leisure Fishing Industry, leisure needs and participation and its influence factors in different contexts.The purpose is mainly to discuss the current status of tourist in Pingtung, production method of stratified random sampling, extraction in Pingtung, home number of valid responses from a total of 480.And will disseminate the results to the descriptive statistics, t- test, One-way ANOVA analysis , regression analysis, statistical methods, data processing and analysis. The main findings of this study are in the following:

There are five factors affecting cognition of the Leisure Fishing Industry: gender , level of education , marital status, jobs, living area, There are six factors affecting leisure needs: age, marital status, jobs, the average monthly income, living area, experience of Leisure Fishing Industry. There are five factors affecting participation: age, jobs, living area and experience of Leisure Fishing Industry.

Therefore, the study recommended that the governments concerned should increase public awareness of Leisure Fishing Industry, and regularly conduct activities of Leisure Fishing Industry. Moreover, the companies should expand the marking channels of Leisure Fishing Industry, so that the masses can have a convenient access to get more informations to increasing their participation.

Keywords: Leisure Fishing Industry, Cognition, Leisure Needs, Participation

並列關鍵字

Leisure Fishing Industry ； Cognition ； Leisure Needs ； Participation

參考文獻

賴鴻慶，2010，消費者對產銷履歷農產品認知、態度及購買意願之研究，

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論文，朝陽科技大學休閒事業管理系。