泰國清邁市消費者對有機食品認知與消費行為之研究

Consumers’ Perception and Behavior of Organic Food in Chiang Mai, Thailand

帕瑞察(Parichard Sangkumchaliang)

指導教授 ： 黃文琪

國立屏東科技大學/農學院/熱帶農業暨國際合作系所/碩士(2010年)

https://doi.org/10.6346/NPUST.2010.00079

摘要

當有機農業被公認為有效改進食品安全和環境品質的方法，然而採行有機方式生産和處理取決於對有機食品產品的市場需要。有機農業在泰國逐年增加農產品的比例。當消費者越來越關注於農藥的殘留風險且泰國人民健康意識抬頭並增加環境意識，於是市場上增加了有機產品。本研究在清邁省的四個不同地點進行問卷調查，共有390個回卷者購買了有機食品。購買有機食品的主要原因是消費者希望他們食用後更健康，且有機食品是不傷環境的。這些購買有機食品的消費者傾向於年長者、家庭主婦或高等教育水準的人民。而增加有機食品市場的主要障礙是其餘消費者不認可有機產品的食物標籤、訊息、分類及價格。

關鍵字

消費者行為 ； 食物標籤 ； 有機農業 ； 有機食品

並列摘要

While organic farming has been identified as an effective way to improve food safety and environment quality, the adoption of organic production and processing is highly determined by the market demand for organic food products. Organic farming is a growing sector in Thailand. In the recent years markets for organic products have been developed as consumers are more and more concerned about the risk resulting from pesticide residues in vegetables. Also health and environmental awareness of Thai people is increasing. As little is known on consumer perceptions of organic food in Chiang Mai City, the study made an assessment of consumers’ perception and behavior based on a standardized questionnaire surveyed in Thai language in 4 different locations in Chiang Mai City. The main reasons for purchasing organic products are that consumers expect them to be healthier, and that organic products are environmental friendly. The respondents, who have bought organic food tended to be older, have children in household and attained higher education level than those who had not bought them. The main obstacles to increasing the market share of organic foods are those consumers do not recognize food labels, lack of information, availability, and high price of organic products.

並列關鍵字

Consumer behavior ； Food labels ； Organic agriculture ； Organic foods

參考文獻

Anderson, J. C., C. J. Wachenheim, and W. C. Lesch. 2006. Perceptions of genetically modified and organic foods and processes. AgBioForum 9(3): 180-194.

Henk, V., M. Matze, E. L. B. Bueren, and T. Baars. 2002. The role of the concept of the natural (naturalness) in organic farming. Journal of Agriculture and Environmental Ethics 16: 29-49.

Achilleas, K., and S. Anastasios. 2008. Marketing aspects of quality assurance systems: The organic food sector case. British Food Journal 110(8): 829-839.

Antrony, T. 2004. A critical assessment of organic farming and food assertions with particular respect to the UK and the potential environmental benefits of no-till agriculture. Crop Protection 23: 757-781.

Aryal, K. P., P. Chaudhary, S. Pandit, and G. Sharma. 2009. Consumers’ Willingness to Pay for Organic Products: A Case from Kathmandu Valley The Journal of Agriculture and Environment 10: 12-22.