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  • 學位論文

遊客對蒙古包做為觀光住宿用途之認知

Tourists’ Perceptions on Mongolian “GER” for Lodging Purpose

指導教授 : 毛冠貴

摘要


觀光對於蒙古經濟發展具有重大貢獻。蒙古特殊之生活形態、文化及天然奇景元素等皆可用來吸引觀光客。獨特且富有文化意涵之蒙古包,可利用來做為遊客住宿之用,以發展蒙古觀光,而位於觀光地區之蒙古包營區,可以取代一般的旅館,作為住宿客棧,來促進蒙古觀光產業之發展。因此,本研究之目的旨在評估以蒙古包做為遊客觀光住宿用途之可行性,及遊客對於住宿蒙古包的認知,並對於觀光產業發展問題及限制提出建議,以供政府改進之參考。研究採用問卷調查法,內容包含受訪者基本資料、旅遊經驗、對於住宿蒙古包之體認與看法等三類,於2009年11至12月間,針對蒙古首都烏蘭巴托的旅館、博物館及商店的外國遊客進行調查,共獲得119份有效樣本資料進行分析。研究結果發現約有85%之遊客具有大學以上之學歷,有79%之遊客認為游牧生活方式是旅遊的經驗。約有21%的遊客是經由口耳相傳得知蒙古包,有89%之遊客認為蒙古包是蒙古文化的重要元素,應該在觀光產業上加以推廣。約有79%之遊客同意蒙古包是體驗游牧生活的第一步,約有66%認為住宿蒙古包可同時獲得觀賞野生動物、騎馬及駱駝、登山及休憩的機會。綜上所述,遊客雖然對於利用蒙古包作為住宿用途有極高的同意度,然而部份遊客對於蒙古包的清潔、傢俱、衛浴設備及餐飲品質並不滿意。因此為了未來之發展,蒙古觀光產業界應該改進蒙古包營區服務,而有關當局也應加強改進運輸交通及路網系統,讓遊客較方便容易到達及利用位於風景區之蒙古包。

關鍵字

蒙古包 觀光 住宿 體認 游牧生活

並列摘要


Tourism has big contribution to the nation’s economic development. Special living style, culture, and nature wonder that can be used as elements to attract tourists to come to Mongolia. Ger, the most unique housing enriched with Mongolian culture may be utilized as the tourist lodging in developing tourism in Mongolia. Ger camp located at scenic areas may be used as a kind of hotel that serves tourist instead of hotel rooms that may aid to the progress in tourism industry in Mongolia. Hence, this study is aimed to evaluate the potential in utilizing the Ger as tourist’s lodging and the visitors’ perception after lodging at the Ger and from which the suggestion on problems and constrains of tourism industry development could be proposed for government’s reference in improvement. Data was collected randomly through questionnaire survey conducted during October and November, 2009 at hotels, museums, and shops at Ulaanbaatar, the capital city of Mongolia. A total of 119 effective samples of questionnaire answered by foreign tourists were collected and analyzed. Results showed that 85% of tourists had the college education and above. Nomadic lifestyle was highly regarded by 79% of the tourists as the tourists’ experiences. About 21% of tourists learned about Ger by word of mouth and also 89% of tourists appreciated the Ger as an important element of Mongolian culture and it should be extended in the tourism industry. About 79% of the tourists agreed staying at Ger was the first step in experiencing the nomadic lifestyle. About 66% of the tourists identified that Ger camp can also provide the opportunities of wildlife viewing, horse or camel riding, hiking and relaxing. Concluding from this research, most of visitors highly agreed that Ger could be served as tourist lodge. However, the service quality was not satisfied by parts of visitors in the Ger camps such as clean and adequate furniture, toilet facilities, and the quality of the meal and water. Hence, for the future development, the Mongolia tourism industrial should improve the services provided by Ger and also the authority should intensify to improve transportation and communication, and the road network system so that tourists can have better access to Ger camp especially in the scenic areas.

並列關鍵字

Ger Tourism Lodging Perception Nomadic lifestyle

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