臺灣文化創意木偶感性意象研究

A Affective ∕KANSEI Image Study on Taiwan’s Cultural and Creative Puppet

林大木(Da-Muh Lin)

指導教授 ： 黃鐉津

國立臺中科技大學/設計學院/商業設計系碩士班/碩士(2013年)

摘要

全球創意產業思潮興起，行政院強力推動文化創意產業(Culture and Creative Industry)，以「全球思惟、在地行動」，作為國家發展重點計畫。此刻，「臺灣文化創意木偶」，以木偶為載體，發掘臺灣在地人文、風情、生態、環境、節慶、故事、童玩、戲曲、藝文、年代演進…等題材，將傳統車枳工藝、手感展演、設計加值、創意創新，研發具有臺灣特色文化創意木偶，推廣觀光。本研究針對臺灣文化創意木偶為研究對象，以感性意象為基礎，探討文化創意語彙與木偶造型要素對應關係研究。
研究內容主要分為四個階段：第一個階段為廣泛收集文化創意木偶樣本照片後，歸納出24個文化創意木偶樣本，收集文化創意語彙意象240個與木偶造型語彙意象240個。 第二個階段為篩選，將文創語彙與木偶造型語彙交集得到96個共同感性語彙意象，經過第一次歸納篩選出48個感性語彙意象，再進一步透過第二次歸納篩選出21個正式研究用感性語彙意象。第三個階段為文創語彙意象與木偶造型形態要素關聯分析，以24個文創木偶樣本與21個正式研究用感性語彙意象，運用語意差異法對受測者做測量，所得資料進行結果分析。 第四個階段，對「臺灣文化創意木偶」提出文化創意語彙與木偶造型語彙資料庫、文化創意木偶感性意象與車枳木偶設計創擬構造階層化類目分類圖、臺灣意象原型文化創意木偶造型資料庫建議、設計模擬、專利案例，以作為相關單位參考。

關鍵字

文化創意產業 ； 文創木偶 ； 木工車枳 ； 感性意象

並列摘要

Having embraced the mainstream concept of “Thinking Globally, Acting Locally” as the national development plan, Council for Cultural Affairs of Executive Yuan has established a task force for promoting culture and creative industry in view of the global rising trend of creative industries. “Taiwan Culture and Creative Wooden Figures” adopts wooden figure as the carrier to explore subject matters of local humanities, expression, ecology, environment, festival, story, children’s folk game, traditional opera, arts and time evolution. By means of traditional woodturning craft, hand-touch exhibition-performance, added value of design and creative innovation, wooden figures with Taiwanese cultural and creative characteristics are created to promote tourism. Creative wooden figure is the research subject of this research which takes Kansei image as a foundation to delve into the corresponding relationships between Kansei vocabulary and image and shape element. Contents of the research are divided into four stages.
In first stage, photos of wooden figure samples with Taiwanese cultural and creative characteristics were widely collected to generalize 24 samples before collecting 240 culture and creative vocabularies and 240 wooden figure-shape vocabularies and images. In second stage of sieving process, the research got 96 common Kansei vocabularies and images from intersection of cultural and creative vocabularies and wooden figure-shape vocabularies.
After the first generalization of 48 Kansei image adjectives, the researcher further conducted the second generalization to sieve 21 Kansei vocabularies and images available for formal research. The third stage focuses on correlation analysis of culture and creative vocabularies and wooden figure-shape elements, and semantic differential method was used to measure testees and analyze the information based on 24 samples of wooden figures and 21 Kansei vocabularies and images used for formal research. In fourth stage, this research proposes to build database of cultural and creative vocabulary and wooden figure-shape vocabulary, hierarchical category classification chart for Kansei image of culturally and creatively wooden figure and creative simulation and structure of woodturning wooden figure design, and database for cultural and creative wooden figure shape of Taiwan image prototypes, making available as reference for relevant bodies.

並列關鍵字

Culture and Creative Industry ； Cultural and Creative Wooden Figure ； Woodturning ； Kansei Engineering

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