In order to seize a larger proportion of the market and increase sales in the food industry, a new distribution of food delivery and marketing channel, online food delivery services have evolved in recent years. This new approach to the distribution of business delivery has quickly gained widespread acceptance, particularly among younger, more active people who are also employed. Additionally, the level of competition in this industry has increased as the rise in users' expectations as a direct response to the concern with time convenience and food ordering. However, this has not come at the expense of the quality of the goods and services that are offered. As a result, it is essential for Foodpanda service provider to have an in-depth knowledge of the nature and requirements of the online service industry, in addition to the characteristics that are deemed essential by consumers in this expanding market. Hence, the objective of this research is to establish an integrated model of TCT that investigate the relationship of several antecedents, including pre-adoption stage; confirmation, perceived usefulness, perceived ease of use, and post-adoption stage; satisfaction, attitude, and continuance intention towards using Foodpanda application among Thai urban residents.
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