我國餐飲業經營模式之探討-以瓦城和王品為例

A Study of Business Model of Restaurant Industry in Taiwan-With TTFB and Wowprime For example

謝智宇(Chin-Yu Hsieh)

指導教授 ： 吳昭彥

義守大學/電機資訊學院/資訊管理學系/碩士(2016年)

摘要

隨著社會經濟發展、民眾生活水平的提升，加上餐飲市場的競爭激烈，使民眾的消費型態產生改變。比起過去，消費者更注重服務品質與餐廳環境。因此餐飲業者要能提供更好的服務品質與餐廳環境，讓消費者感到經濟實惠，才能再次吸引顧客上門消費。有鑒於此，業者必須擬定出創新的經營策略才能產生最大的經營績效與獲利。除此之外，創新不僅是企業持續發展的動力，同時也是因應市場變化的最佳利器。
本研究以王品和瓦城餐飲集團做為個案研究對象，透過文獻資料分析其經營狀況，提供其它餐飲公司其成功經驗以改善經營窘境。
根據本研究得知，王品與瓦城集團的經營方針不同於大多數的企業是由經營者或是董事會制定後予以施行，而是採取由下而上、集體參與的方式，以及將西方連鎖速食店的標準製作流程應用在東方餐飲的製作流程與服務上面。王品和瓦城集團擁有豐厚的資本、技術、人力，實施有別於其他餐飲業者的經營策略，使得王品和瓦城集團的經營能夠在當前餐飲業界飽和的市場中脫穎而出，成為台灣本土連鎖餐飲業界的標竿企業。

關鍵字

餐飲業 ； 瓦城 ； 王品 ； 經營模式

並列摘要

People change consumer behavior with economic development, living standards have improved and food business compete closely. People pay more attention to quality of service and Restaurant equipment. In order to attract consumers must provide good service quality and mad consumers feel value for money. Because of this reason, owners’ must plan the best business strategy to increase owners’ sales. In addition to Innovation.
In this study, the main research object is TTFB and Wowprime, through information to understand operating conditions. It can provide successful experience for owners’ and improve business.
According to the study, TTFB and Wowprime adopt the business strategy is different from other companies, other companies use a centralized method to develop strategies, but TTFB and Wowprime using collective methods of cooperation to promote employees of coherence. As well as western fast food chain standard manufacturing processes used in the production process and the Oriental restaurant service. Because the company has abundant capital, technology, human, and plus group based business strategy. Through the above advantages, TTFB and Wowprimebecame well-known enterprises in Taiwan.

並列關鍵字

Restaurant Industry ； Wowprime ； TTFB ； Business Model

參考文獻

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