在本文中,我們主要探討台灣食品物流業者如何在近年來台灣本地工資高漲,環保意識提高,勞工福利增加,到現在的一例一休影響之下,生存經營及發展。本文以質性訪談法深入了解食品物流業者的狀況,並透過策略型態分析法與功能政策來進行個案分析。本研究共有五家受訪公司及一家個案公司,訪談結果整理如下: 1. 除了銷售通路策略、辨識經營夥伴及管理差異化外,產品策略也是在談經銷商管理時必須被涵蓋討論。 2.售後服務是不可忽視,對經銷商而言,售後服務就像一張保單,怎麼提供經銷商技術支援、怎麼提供產品品質的證明、怎麼解決客戶提出的問題與協助,也是在與經銷商進行商業談判時的一種籌碼。
In this thesis, we aim to realize the Taiwan food logistics industry how to survive in the competitive global market. The lower profit margin caused the quoting difficult is the external issue. On the other sides, the rising awareness of environmental protection, rising wages in Taiwan, increasing labor benefits, and the most fatal one is the unstable labor policy in Taiwan ex: “One mandatory day off and one flexible rest day “ limits the food logistics development. This article uses the qualitative interview method to realize Taiwanese food logistics company situations and conducts a case analysis through the type analysis and functional policies. Five sample companies and one case company are included in the thesis. The conclusions of this thesis are as follows: 1 In addition to sales channel strategy, identification of business partners, and management differentiation, product strategy must also be covered when discussing dealer management. 2. After-sales service is not to be ignored. For dealers, after-sales service is like a warranty. How to provide dealer technical support, how to provide product quality certification, how to solve customer problems and assistance, is also working with dealers. A bargaining chip in business negotiations.
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