自行車活動在時間及經費投入一定程度後,如何繼續延伸各方之關注力,相關單位及廠商宜有相關應對策略。為此本研究主要針對潭雅神自行車道遊客進行遊憩動機對滿意度之研究。 研究以潭雅神自行車道與遊客為範圍與對象,發出400份問卷,回收有效問卷400份。結果顯示遊客以男性居多,已婚者高於未婚,21至40歲佔遊客比率的52.6%,大學(專)程度比例佔50.6%最多,月收入,以2萬-3萬佔27.6%最多,而從事製造業或服務業的遊客佔40%之強。遊憩動機與滿意度呈現中上程度,其中以「增進健康」構面最高,「人際互動」最低;「自然景色」構面最高,以餐飲方便最低。 迴歸分析結果顯示,遊憩動機越高對滿意度有顯著的正向影響。MANOVA結果顯示不同婚姻、年齡、職業、教育程度、每月收入遊客其遊憩動機有顯著差異;不同年齡遊客其滿意度有顯著差異。 研究建議潭雅神自行車道加強綠化及路況改善,同時增加餐飲商家招商頻率與交通管制。
It is important to keep attention on the strategy of bike activities after the resources had been implemented. Therefore, this study tries to understand bike way tourists’ recreation motivation on the satisfaction. The research took the tourists of the TanyaShen bike way as the target population, and 400 questionnaires were collected. The results showed that most of the tourists are male, married with age of 21 to 40, university education level, income of NT$20000 to 30000, occupation of manufacture or service industry. The recreation motivation and satisfaction viewpoint are about medium high level; among them health increment and nature view receive the highest attention.. The regression analysis indicated that the recreation motivation has a significant positive effect on satisfaction. There are significant differences on motivation for marriage, age, occupation education and monthly income; and satisfaction on different age. The study suggests that the bike way should emphasis on the forestation and road situation improvement, as well as, traffic control and catering providence.
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