本研究在了解對於台中市市民在實施週休二日十幾年來,對於國內旅遊的參與程度與其中的變化。那這些變化對於現今來說是好?是壞?此為本研究之主要動機。 在問卷設計方面,針對旅遊消費行為提出:旅遊次數、停留時間、過夜選擇、交通工具、個人支出、同行伙伴、資訊來源、飯店選擇、2人房房價選擇、四人房房價選擇等;在旅遊目的方面將提出自然賞景、文化體驗、美食體驗、遊樂園活動、其他休閒活動與純粹探訪親友等。問卷於2013年3月1日開始發放,2013年3月15日完成問卷收集。問卷共發放390份,回收份數319份,剔除無效問卷9份後,尚有310份,有效樣本率為81.7%。 本研究採用交叉統計分析,結果顯示:1. 個人背景變項裡面的婚姻關係、職業、個人收入、教育程度、放假方式與消費行為是有關聯的。2. 旅遊目的與消費行為有關聯。僅就以上研究結論,提供旅遊經營者與政府相關單位,對未來經營策略與政策制定有些許的貢獻。
This research in understanding for Taichung City citizens in the implementation of the two-day weekend 2nd half. Domestic tourism with the participation of the change. These changes have for today, it is good?or bad? This is the primary motivation for the research. In the design of the questionnaire, made against the travel consuming behavior: travel times stay overnight choose, transport, personal expenses, partners, sources of information, hotel select, 2 rooms/prices select, quad room price choice. Enjoy the scenery of nature to be submitted in terms of tourism, cultural experiences, dining, amusement parks, other leisure activities and simply visit their relatives and friends. Questionnaire on March 1, 2013 release, March 15, 2013 to complete questionnaires collected. Questionnaires were issued 390, Recycle: 319, after discounting invalid after 9 people, there are 310, effective sample rate is 81.7%. This study uses statistical analysis of cross. Results: 1. Personal background of marriage, career, education, vacation, personal income and consumer behavior are related . 2. Associated travel purpose and consumer behavior . Only on the above findings, providing tourism operators and Government-related entities, business strategy and policy development for the future a little contribution. Keywords: Domestic tourism, Tourism Consumer behavior, Consumer, Taichung city.