草悟道百貨公司設計

以百貨公司而言，正是商業過程中轉變快速下的一種反應體，從初始的百貨公司僅需具備購物吸引力，到了近代已衍伸到百貨公司除了美輪美奐的建築主體外，還要能有帶動周邊環境的人潮群聚特性、提升都市生活品質的潛在附加價值。而在傳統百貨制式的設計中，封閉的外觀形式與當地周邊使用者之間築起了一道隔閡的牆，人體感知能感受到的就只有開放的百貨周邊環境與實體封閉的百貨購物區，少了一些有趣的空間體驗、視覺引導的可能性，對於百貨公司吸引潛在消費者與營造友善的空間感上就有思考新型式的可能。而本研究之目的在於透過百貨發展演進、國內外百貨新舊型式比較、特別針對百貨公司外觀提出適合之設計形式，從百貨外部微氣候環境與人的關係來討論，藉由假設性的設計操作進行百貨公司設計之研究，以期能對百貨公司設計提出不同的設計策略與觀點。

關鍵字

微氣候；外觀形式；百貨公司

並列摘要

Department stores are entities that respond to rapid changes in the business processes. The department stores in early times only need to attract shoppers; at the present, department stores need to have magnificent buildings, as well as the potential added values of improving urban life quality and the characteristics to attract crowds in the area. In the traditional department store design, closed building design separates it from the crowds in the surrounding area. People can only perceive the open surroundings and the closed department store shopping area; the department stores lack interesting spatial experience and possibility of visual guidance. Hence, how to attract potential consumers and create a friendly sense of space in department store design is an issue to be discussed. The purpose of this study is to propose the appropriate spatial design of department stores based on the evolvement of department stores and the comparison of new and old types of department stores in Taiwan and abroad. By discussing the relationship between the micro-climate environment of the department store and people, this study explores the department store design through assumptive design operations, expecting to propose different design strategies and viewpoints about the department store design.