- 學位論文
環保與非環保材料之情感感受差異
The Difference of Affective Feelings between Eco-friendly and Non-Eco-Friendly Materials
摘要
本研究之主要目的在於期望綠色產品開發之時，即能考慮消費者對於材料的情感感受，以便於利用材料加工達到一目了然的綠色外觀。為達到此目的，本研究規畫了三個實驗探討環保與非環保材料之間的情感感受差異，並統整出人們對於環保材料之情感感受，提供未來綠色產品開發參考用。 實驗1分成三個階段進行且在日本與台灣兩國收集數據。實驗1-1以開放式問卷調查受測者對於環保的聯想物以及情感感受。實驗1-2以開放式問卷調查26種實體材料之情感感受。實驗1-3請受測者指認26種實體材料裡何者為環保材料。實驗2利用實驗1-1所得到之台灣受測者資料進行進一步的關聯調查。實驗3利用實驗2所得之代表性環保情感感受，與實驗1-1所得之環保聯想物進行關聯性調查。 根據實驗結果顯示，台灣與日本受測者對於環保之概念以及其情感感受具有顯著的差異，台灣與日本受測者對於環保概念與情感感受之差異如下： 1.台灣受測者認為與環保最有相關的物品為“再生紙” 2.日本受測者認為與環保最有相關的物品為“再生紙”與“寶特瓶” 3.最被台灣與日本受測者認為環保的情感感受為“粗糙的”感覺。但日本對於環保之感受比例次高者為“咖啡色的”、“溫暖的”與“柔軟的”，而台灣對於環保之感受比例次高者依序則為“綠色的”、“可回收的”與“可分解的”。 4.日本受測者將玉米塑膠辨認為環保材料，台灣受測者卻將玉米塑膠辨認為非環保材料；而日本受測者認為非環保的材料如普通A4紙、普通牛仔布與石膏，台灣則認為該三個材料是環保的。 5.比較受測者的環保概念與環境衝擊指數之差異，結果顯示台灣受測者之環保概念較日本受測者好一些。 台灣受測者對於環保之情感感受，利用多元尺度分析法可以得到一個以“天然”與“加工”為兩極的一維環保感受空間。最偏向加工之環保感受為“貴的”，其環保聯想物為蠶絲、石頭紙、竹子與木頭。最偏向天然之環保感受為“粗糙的”，其聯想物為再生紙、瓦楞紙、石頭、麻、木頭、石頭紙和竹子。
並列摘要
The main purpose of this study is to reduce the gap between eco-friendly usage and eco-friendly looking. To fulfill this purpose, three experiments were carried out. In Experiment 1, three-step investigation was conducted in Japan and Taiwan. In Experiment 1-1, participants were required to report what object can be associated with eco-friendly materials and what kind of feelings can be expressed by eco-friendly materials. In Experiment 1-2, twenty-six materials were displayed, including eco-friendly and non-eco-friendly materials. Each participant was required to write down the affective feelings describing each material based on their vision and tactile evaluation. In Experiment 1-3, each participant was asked to point out which materials are eco-friendly materials. The results showed: (1)Recycled paper was considered to be most related to eco-friendly materials for Taiwanese participants. (2)Recycled paper" and PET bottle were considered to be most related to eco-friendly materials for Japanese participants. (3)"Rough" feeling was found to be the most related to eco-friendly for both Taiwanese and Japanese participants. (4)Poly Lactic Acid was recognized as eco-friendly materials by Japanese participants, but Taiwanese participants disagree. In addition, common paper, denim, and gypsum were recognized as non-eco-friendly materials by Japanese participants, but Taiwanese participants recognized these three materials as eco-friendly materials. (5)The comparison between experimental data and eco-indicator 99 was made; the results showed that the agreement between Taiwanese data and eco-indicator 99 are better than those with Japanese. Moreover, the space of affective feeling of eco-friendly was built by using one-dimensional scale. The bipolar ends were "natural" and "man-made". The "rough" feeling was found to be close to "natural", and the "expensive" feeling was found to be close to "man-made". The objects related to "rough" were recycled paper, corrugated paper, stone, hemp, wood, stone paper and bamboo. The objects related to "expensive" feeling included silk, stone paper, bamboo and wood.
參考文獻
延伸閱讀
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