以層級分析法探討最適兒童電視節目企劃人員之研究

A Study of the Most Qualified Children’s Television Show Planners － A Research based on Analytic Hierarchy Process

黃中志(Chung-Chih Huang)

指導教授 ： 楊浩二

大同大學/經營設計學院/事業經營學系所/碩士(2012年)

摘要

享譽全世界深受美國父母歡迎與兒童喜愛、行銷至全世界，為美國公共電視最長青的兒童節目「芝麻街」迄今已40 個年頭，反觀國內的兒童節目，近年來雖有momo 親子台與東森幼幼台加入兒童節目這塊領域，但國內兒童電視節目製作的專業人才較為不足，研究者希望由兒童節目企劃人員、兒童節目製作人及兒童教育工作者的觀點，探討出最適兒童電視節目製作企劃人員關鍵因素有那些，能找出兒童電視節目製作企劃人員徵選準則，進而鼓勵更多專業人才投入兒童節目製作，以提升國內兒童節目之品質。
本研究運用層級分析法，根據文獻探討與專家意見建構出最適兒童電視節目企劃人員之層級結構，包括兩大項主構面、五項構面與二十四項構面，由具有實務經驗的14 位兒童電視節目產業相關主管、幕僚、幼教學者或專家人員，針對分析層級層序法的目標衡量構面，進行專家問卷調查。
計算兒童電視節目企劃人員評選權重之決定後，綜合計算所得到的結果之後，發現測試者一致認為，兒童電視節目企劃人員所具備的專業能力(0.787)相較基本能力(0.213)更為要。在五項構面中，節目規劃與安排(0.332)為第一，其次為節目企劃撰寫(0.261)。
最後本研究依研究結論及建議，提出最適兒童電視節目企劃人員之決策模式供兒童電視節目製作企劃人員徵選參考用。

關鍵字

層級分析法 ； 兒童電視節目企劃人員 ； 兒童電視節目

並列摘要

For over forty years, Sesame Street has been aired on America’s public broadcasting television stations since its debut in 1969 and is one of the longest-running shows in television history. Being among children’s and parents’ favorite television show in the US, today Sesame Street has become the most widely viewed children's television show in the world. On the contrary, Taiwan’s television stations lack the professionals for children’s TV show production despite the fact that local Momokids and YoYo, children television channels, have went on the air in recent years. This research aims to delve into the key factors determining the most qualified producers and planners of children’s television show from the perspectives of these professionals and the child educators. These factors underlie the criteria for the selection of children’s TV show producers and planners that will further encourage more professionals to devote themselves to the production of children’s television programs to improve the quality of local children’s TV show.
In this study, Analytic Hierarchy Process (AHP) is used to construct the hierarchical structure, including 2 theoretical bases, 5 dimensions and 24 criteria, for the most qualified planners of children’s television shows based on literature review and expert opinions. In this research, expert questionnaire survey was conducted with 14 participants including superintendents and staff who have devoted themselves to children’s television programming industry, early childhood educators or experts who have practical experience in the light of goal and measurement dimension of AHP. Upon calculating the weighted decisions of selection by children television show planners to get the results from the synthetic calculation, the findings have indicated that participants unanimously considered professional competency (0.787) the children’s television show planners possess is far more important than basic competency (0.213). Among the five dimensions, television program planning and arrangement (0.332) is top ranked, followed by program planning writing (0.261).
Based on study conclusion and suggestion, this research proposes the decision-making model for selecting most qualified planners of children’s TV shows offered as a reference for local television stations.

並列關鍵字

Children’s Television Show ； Children’s Television Show Planners ； Analytic Hierarchy Process

參考文獻

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