時間上對立意象之設計應用

The Design Application of Temporal Opposite Image

黃伯峰(Po-Feng Huang)

指導教授 ： 曹永慶

大同大學/設計學院/工業設計學系所/碩士(2012年)

摘要

本研究之目的在探討時間上對立意象在產品設計上之運用。研究分四階段進行：(1) 首先透過對立事例調查，歸納出對立之概念結構，並萃取各子概念於時間上對立之表現方式。(2) 分析符合各表現方式之產品案例及可能設計方式。(3) 依據各類設計手法設計樣本，實施時間上對立意象測試，探討時間上對立意象之構成要因及其與樣本之對應關係。(4) 探討影響「創新」與「喜歡使用」兩綜合評價之時間上之對立意象。時間上之對立子概念可由「矛盾」、「衝突」、「混搭」、「反差」、及「兩難」所構成。其表現方式為(1) 時間矛盾：在這段時間不知做如何選擇而產生擺盪矛盾感。(2) 時間衝突：現在知道但沒去做而對未來造成衝擊。(3) 時間混搭：同一個時間做兩件事。(4) 時間反差：因時間變化而產生兩極之效果。5時間兩難：時間之順序造成選擇上之困難。符合時間上對立意象之產品設計手法可再歸納出以下四種方式。(1) 時間矛盾：用諷刺與誇張手法直接傳達產品訊息。(2) 時間衝突：運用恐嚇方式直接傳達產品訊息。(3 )時間混搭：將雙重機能轉化為產品之設計要素，使產品融合兩種功能。(4) 時間反差：產品外觀或機能在不同時間變化，形成出乎意料之有趣現象。依據各類設計手法所設計之樣本與時間上對立意象之對應關係如下：(1) 「產品功能產生使用上矛盾遲疑」之樣本傾向「遲疑的」且「簡單的」之意象。(2) 「產品功能造成反差結果影響使用者主觀感受」之樣本傾向「明快的」且「衝突的」之意象。(3) 「產品之多元化功能產生相容之效果」之樣本則傾向「明快的」且「平衡」之意象。「產品功能造成反差結果影響使用者主觀感受」樣品之創新性最高，而「產品之多元化功能產生相容效果」樣本則最傾向喜歡使用。

關鍵字

對立意象 ； 時間

並列摘要

The purpose of this study is to discuss Temporal Opposite Image and its feasibility applied on the design products. The content of this study contains the following four parts: (1) First the opposite conceptual structure was established through opposite event investigation, and sub-concepts were extracted for Temporal opposite representations; (2) product examples that met each of the representations and possible designs were analyzed; (3) Temporal opposite image tests were performed on the samples of various designs to investigate the constituent elements of Temporal opposite images and their relation with samples; and (4) Temporal opposite images that have influence to creativity and liking were studied.An Temporal opposite image can be formed by 5 sub-concepts, contradiction, conflict, mixing, contrast and dilemma. Its representations include (1) temporal contradiction: swinging contradiction is generated as one is unable to make a choice in this period of time; (2) temporal conflict: one now knows but does not do it, thus leading to impact to the future; (3) temporal mixing: one does 2 things at one time; (4) temporal contrast: results are created at both ends of spectrum due to change of time; and (5) temporal dilemma: the sequence in time creates difficulty in making choice. Product design methods that meet Temporal opposite images can be compiled as follows: (1) temporal contradiction: conveyance of product information in a sarcastic and exaggerating way; (2) temporal conflict: direct conveyance of product information in a threatening way; (3) temporal mixing: conversion of double functions into design elements of a product to allow fusion of 2 functions in one products; and (4) temporal contrast: an unexpected and yet interesting phenomenon that is created by change of product appearance or function in different times. The primary relation between samples designed based on various design methods and the Temporal opposite image is: (1) the samples of “contradicting hesitation in use due to product functions” tend to produce hesitant and low-profile images; (2) the samples of “contrasting result from product functions that has influence on the subjective perception.of users” tend to produce “deciding” and “conflicting” images; (3) the samples of “compatible result created from multiple functions of product” tend to produce deciding and balanced images. The “contrasting result from product functions that has influence on the subjective perception of users” has the highest evaluation for its creativity. The “compatible result created from multiple functions of product” has the highest evaluation in the category of liking to use.

並列關鍵字

Opposite Image ； Temporal

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